# awen
> Create any visual from conversation for design, photography, video, and visual storytelling.
awen is a Y Combinator-backed AI creative platform for creative professionals. Core capabilities: Think (strategy, analysis, narrative), Design (iterative image generation), Photograph (production-ready photography), and Film (production-ready video). Built for designers, agencies, and creative teams.
Key pages: [Home](https://www.awen.ai/), [Pricing](https://www.awen.ai/pricing), [Pricing markdown](https://www.awen.ai/pricing.md), [Supported file types](https://www.awen.ai/supported-file-types), [Supported file types markdown](https://www.awen.ai/supported-file-types.md), [Models](https://www.awen.ai/models), [Security](https://www.awen.ai/security), [FAQ](https://www.awen.ai/faq), [About](https://www.awen.ai/about-us)
## Pricing
# awen Pricing
> Public plans for awen, the AI creative platform for design, photography, video, text, SVG, and 3D work.
Source: https://www.awen.ai/pricing
## Light (Individual)
- Price: $15/mo
- Plan type: Individual
- URL: https://www.awen.ai/pricing
### Features
- Create across image, video, text, and 3D
- $15 worth of creative intelligence for light creative work
- Protected IP and basic admin controls
- Perfect for exploring ideas and small projects
- Recharge anytime
## Pro (Individual)
- Price: $49/mo
- Plan type: Individual
- URL: https://www.awen.ai/pricing
### Features
- Everything in Light, plus:
- $49 worth of creative intelligence for frequent use
- Perfect for daily production and professional workflows
- Recharge anytime
## Light (Business)
- Price: $29/seat/mo
- Plan type: Business
- URL: https://www.awen.ai/pricing
### Features
- Create across image, video, text, and 3D
- $29 worth of creative intelligence for light team projects
- Shared workspace & asset libraries
- Protected IP + basic admin controls
- Perfect for small teams or agencies just getting started
## Plus (Business)
- Price: $79/seat/mo
- Plan type: Business
- URL: https://www.awen.ai/pricing
### Features
- Everything in Light, and:
- $79 worth of creative intelligence per seat
- Priority video rendering & longer runtimes
- Shared memory, version history, and usage analytics
- Perfect for teams running regular production work
## Pro (Business)
- Price: $149/seat/mo
- Plan type: Business
- URL: https://www.awen.ai/pricing
### Features
- Everything in Plus, and:
- $149 worth of creative intelligence per seat
- API priority
- Advanced governance, permissions, and audit logs
- Perfect for agencies and studios producing at scale — from 2 seats to 50+
## Enterprise (Business)
- Price: Custom flat-rate
- Plan type: Business
- URL: https://www.awen.ai/pricing
### Features
- Everything in Pro, and:
- Unlimited seats
- Optional verified IP warranty & indemnity
- Enterprise wide plan
- Dedicated infrastructure, compliance support, and SSO
- Customized customer support
- Perfect for large organizations needing flexibility and guaranteed performance
## Notes
- Monthly billing refreshes creative intelligence monthly; annual billing awards the full year's allowance upfront.
- Creative intelligence can be used across image, video, text, SVG, and 3D work.
- Enterprise pricing is custom and available through the awen sales team.
## Supported file types
URL: https://www.awen.ai/supported-file-types
Chat covers conversations in Home, Project, and Brain. Project Drive reports direct imports outside Chat.
### Images
| Format | Chat | Project Drive | Brain |
|---|---|---|---|
| PNG (.png) | Supported | Supported | Supported |
| JPEG (.jpg, .jpeg) | Supported | Supported | Supported |
| WebP (.webp) | Supported | Supported | Supported |
| SVG (.svg) | Supported | Supported | Supported |
| AVIF (.avif) | Supported | Limited - Converted to JPEG during import, which may affect transparency or image quality. | Supported |
| GIF (.gif) | Not supported | Not supported | Not supported |
| HEIC / HEIF (.heic, .heif) | Not supported | Not supported | Not supported |
### Video
| Format | Chat | Project Drive | Brain |
|---|---|---|---|
| MP4 (.mp4) | Supported | Supported | Supported |
| MOV (.mov) | Not supported | Not supported | Not supported |
| WebM (.webm) | Not supported | Not supported | Not supported |
### Documents
| Format | Chat | Project Drive | Brain |
|---|---|---|---|
| PDF (.pdf) | Supported | Not supported | Supported |
| DOC (.doc) | Supported | Not supported | Supported |
| DOCX (.docx) | Supported | Not supported | Supported |
| PPT (.ppt) | Supported | Not supported | Supported |
| PPTX (.pptx) | Supported | Not supported | Supported |
| XLS (.xls) | Limited - Accepted for upload, but spreadsheet content is not extracted for use as context. | Not supported | Limited - Accepted for upload, but spreadsheet content is not extracted for use as context. |
| XLSX (.xlsx) | Limited - Accepted for upload, but spreadsheet content is not extracted for use as context. | Not supported | Limited - Accepted for upload, but spreadsheet content is not extracted for use as context. |
| TXT (.txt) | Supported | Not supported | Supported |
| Markdown (.md) | Supported | Not supported | Supported |
### Fonts
| Format | Chat | Project Drive | Brain |
|---|---|---|---|
| TTF (.ttf) | Supported | Not supported | Supported |
| OTF (.otf) | Supported | Not supported | Supported |
### Import limits
- **Chat:** Images: under 10 MB; Documents: up to 30 MB; Video: up to 512 MB; Fonts: up to 10 MB
- **Project Drive:** Images: under 10 MB; Video: up to 512 MB
- **Brain:** Images: under 10 MB; Documents: up to 30 MB; Video: up to 512 MB; Fonts: up to 10 MB
## Solutions
### awen for design: from thinking to seeing instantly
URL: https://www.awen.ai/solutions/design
Visualize concepts, explore materials, and refine forms in seconds. Try awen free.
awen transforms how designers move from thought to object with AI design tools. Turn abstract intent into concrete visualization, explore complex forms and materials instantly, and communicate design reality without the rendering wait.
## The challenges designers face
Design is often a battle between the speed of thought and the friction of tools.
**Common frustrations:**
- **Slow visualization cycles**: Moving from sketch to realistic render requires hours of modeling and lighting setup. By the time you see it, the flow is gone.
- **Limited material exploration**: You settle for safe CMF choices because visualizing ten different finishes takes too long.
- **Translation gaps**: Sketches leave too much to interpretation. Engineering and marketing struggle to align on "what the object is" until it's too late.
These barriers force you to commit to directions too early, limiting the depth of your exploration.
## How awen enables AI design
awen acts as your intelligent visualization partner, respecting your process while removing the friction of rendering.
### Think: structure form and function
Great design starts with intent. Use awen to articulate the constraints, context, and functional goals of your product. Whether you are defining the ergonomic requirements of a chair or the silhouette of a garment, awen helps you refine the "why" before you visualize the "what."
Maintain your design history and constraints. awen remembers the project context, so you can iterate on a concept without re-explaining the brief.
### Design: visual research to concept
Move from mental image to high-fidelity visualization in one step. Describe a form factor, a texture, or a lighting scenario, and see it immediately. Explore form languages—from Bauhaus minimalism to organic futurism—without modeling a single polygon.
Visualize materials with physics-based realism. Test how light hits brushed aluminum versus matte polycarbonate. See your fashion concepts in different drapes and fabrics instantly.
## Real workflows with awen
See how industrial and fashion designers use awen to accelerate their process:
### From sketch to render
Upload a rough napkin sketch or a wireframe and describe your intent. "Interpret this line drawing as a handheld device, machined aluminum body, glass interface, studio lighting." awen transforms the loose input into a polished visualization, preserving your original composition while filling in the material reality.
### CMF and material exploration
Don't guess at finishes. See them. Take a single form concept and generate infinite CMF variations instantly. "Show this sneaker in suede, then in technical mesh, then in recycled ocean plastic." Compare textures and colorways side-by-side to make confident decisions on the physical product.
### Contextual visualization
Products don't exist in a void. Place your design in its intended environment to understand scale and context. Visualize a piece of furniture in a sunlit living room, or an automotive form on a rainy street. Validate how your design inhabits the world before prototyping begins.
## Why designers choose awen
- **Traceable and Ethical**: Your data is yours. We never train on your designs or sketches.
- **Fluid Iteration**: Move from thought to visual and back again without technical friction.
- **Material Fidelity**: Visualize complex textures and lighting with photorealistic accuracy.
- **Design Intent**: awen understands the language of form, function, and manufacturing.
## Start designing today
Stop waiting for renders. With awen, your intuition becomes visual reality as fast as you can think.
[Try awen free](/home) and elevate your design process.
### AI creative direction: picture your mind
URL: https://www.awen.ai/solutions/creative-direction
Generate visuals with your voice. Brainstorming, moodboards, and production. Try free.
awen bridges the gap between your mind's eye and your team's reality. This is AI creative direction at its core: move from abstract thought to concrete visual identity instantly, ensuring that every stakeholder sees exactly what you mean.
## The challenges creative leads face
The hardest part of direction is getting the image out of your head and into the room.
**Common frustrations:**
- **The Imagination Gap**: You describe a mood or aesthetic, but your team imagines three different things. Misalignment burns weeks of production time.
- **Diluted Vision**: By the time a concept passes through strategy, copy, and design, the original spark is often lost in translation.
- **Slow Alignment**: Defining the visual identity of a project, whether it's a film look or a packaging system, takes too many rounds of reference hunting.
These barriers force you to manage interpretation rather than directing the creative output.
## How awen enables AI creative direction
awen acts as a direct link between your imagination and the screen, allowing you to align on visual identity before production begins.
### Think: articulate the soul
Great direction starts with a clear signal. Use awen to structure the narrative arc, the emotional tone, or the strategic core of your project. Awen helps you refine the "why" so the "what" feels inevitable.
Maintain creative context: awen remembers your project's constraints and aesthetic goals, ensuring that as you iterate, the core identity remains intact.
### Visualize: picture your mind
Translate abstract intent into high-fidelity reality. If you can think it, you can see it. Visualize a cinematic frame, a tactile material finish, or a complex spatial environment in seconds.
Establish the visual identity immediately. Don't wait for a mood board to come back; generate the look and feel yourself to set the North Star for your team. Align everyone on the lighting, the texture, and the atmosphere instantly.
## Real workflows with awen
See how creative leads use awen to close the gap between vision and reality:
### Instant visual alignment
Stop guessing if the team "gets it." In the kickoff meeting, generate the definitive visual reference for the project. "It's this lighting, this texture, this mood." Establish the visual identity of the campaign or product on day one, eliminating the ambiguity that causes rework later.
### Cross-medium consistency
Validate that your vision holds up everywhere. Take a core visual concept and see how it translates from a billboard to a packaging unboxing to a digital interface. Ensure the identity is robust enough to work across every touchpoint before you brief the specialists.
### Pitching the dream
Sell the vision with finished fidelity. Instead of describing what a concept *could* look like, show stakeholders exactly what it *does* look like. Populate your decks with visuals that capture the full emotional weight of your idea, making the approval automatic.
## Why creative leads choose awen
- **Ethical Provenance**: We respect the integrity of creation. Your IP remains yours, and we do not train on your private concepts.
- **Total Versatility**: Visualize any category from entertainment, fashion, architecture, packaging, advertising with equal fidelity.
- **Fluid Control**: Refine lighting, composition, and texture through natural dialogue, acting as the art director of the AI.
## Start directing today
Your vision shouldn't be limited by translation gaps. With awen, everyone sees what you see.
[Try awen free](/home) and picture your mind.
### awen for advertising: produce campaigns, scale performance
URL: https://www.awen.ai/solutions/advertising
Produce integrated campaigns and high-performing ads. Scale creative to maximize ROAS. Try awen free.
awen empowers creative and performance teams to own the entire advertising lifecycle. Execute the "Big Idea" with studio-quality fidelity, then scale that vision across every ad network and format to maximize reach and ROAS without diluting the craft.
## The challenges advertising teams face
Modern advertising requires you to be both a premium production house and a high-velocity performance lab.
**Common frustrations:**
- **The "Quality vs. Scale" Trade-off**: You often have to choose between producing one high-end campaign or hundreds of generic performance ads. You rarely have the budget to do both well.
- **Ad Fatigue Kills ROAS**: Performance drops when audiences get bored. You need a constant stream of fresh creative to keep costs (CPA) low, but production can't keep up with the algorithms.
- **Format Chaos**: A single campaign needs to live on billboards, YouTube, Meta, and TikTok. Adapting the art direction to dozens of aspect ratios turns creative teams into resize factories.
These constraints force you to compromise—either the brand suffers, or the performance suffers.
## How awen enables AI advertising
awen acts as your infinite production studio, giving you the power to **produce** the campaign vision and the engine to **scale** it for performance.
### Brand DNA: the golden thread
Teach awen your campaign's visual language. Upload the art direction, lighting references, and layout principles. awen learns the "physics" of your campaign world: the specific color grade, compositional rules, and typographic tension.
Use this trained context to ensure that every asset—from a massive digital billboard to a fleeting Instagram Story—feels like it came from the same high-end shoot.
### Design: produce the big idea
Produce the hero imagery from scratch with photographic fidelity. Whether your concept demands a hyper-realistic lifestyle shoot, a stylized 3D world, or a complex composite, generate the "Director's Cut" assets that anchor the campaign.
Explore creative territories without fear. Produce three distinct campaign directions—fully realized—to present to the client or stakeholders, selling the work with finished quality instead of mood boards.
### Performance: scale and maximize ROAS
Turn your hero creative into a performance engine. Instantly reformat and adapt your campaign assets for **Meta Ads**, **Google Performance Max**, and **TikTok**.
Don't just crop; intelligently re-compose visuals into the perfect 9:16, 4:5, and 16:9 formats. Generate distinct variations of your winning ads to fight fatigue, feeding your campaigns with enough high-quality variance to let the algorithms find the winners that maximize ROAS.
## Real workflows with awen
See how teams use awen to build campaigns that perform:
### The 360° campaign launch
Execute the full ecosystem in one workflow. Start by perfecting the "Key Visual." Once locked, instantly produce the adaptations: the vertical video for Reels, the display banners for Google, and the carousel assets for LinkedIn. Keep the brand vision consistent across every single touchpoint.
### High-velocity creative testing
Stop betting the budget on one guess. Generate ten distinct visual angles for your next product push. Test a "lifestyle" approach against a "studio minimal" approach. Let the data decide what works because you finally have the production capacity to test meaningful variables without blowing the budget.
### Reactive creativity
When culture moves, move with it. Produce high-fidelity campaign extensions in response to real-time events. Create a brand-perfect visual reacting to a viral moment within hours, then boost it across your ad networks to capture the trend while it's still hot.
## Why advertisers choose awen
- **Integrated Workflow**: Move seamlessly from high-end campaign concepting to mass-scale ad production.
- **ROAS Optimization**: Fight ad fatigue with an endless supply of fresh, on-brand creative.
- **Intelligent Reformatting**: Automate the versioning for Meta, Google, and TikTok formats.
- **Brand Safety**: Your campaign concepts remain yours. We do not train on your private creative work.
## Start growing today
Don't let production bottlenecks cap your growth. With awen, you produce the quality you want at the scale you need.
[Try awen free](/home) and scale your campaigns.
### awen for E-Commerce: studio quality content, infinite customization
URL: https://www.awen.ai/solutions/e-commerce
Generate studio-quality content, from product photography to lifestyle imagery and videos. Customize visuals for every market. Try awen.
awen empowers e-commerce and digital content teams to produce studio-quality imagery and videos without the physical studio. Create pristine packshots and high-end editorial campaigns with absolute fidelity, on-model imagery, lifestyle imagery then customize that content at scale to tailor your brand story for every market and audience.
## The challenges content teams face
You are stuck between the need for premium quality and the demand for endless variety.
**Common frustrations:**
- **The Quality Barrier**: High-end still life and on-model photography require expensive sets, lighting, and crews. You often settle for generic assets because "studio quality" is too slow or costly.
- **The Relevance Gap**: You know tailored content converts better, but you can't afford to shoot a specific campaign for every market segment. You use one "safe" image for everyone instead of localizing.
- **Content Stagnation**: Your product is ready, but the assets aren't. Seasonal campaigns and regional launches get skipped because the production lift to shoot new visuals is too heavy.
These constraints force you to compromise on quality to get volume, or compromise on volume to get quality.
## How awen enables AI product photography
awen acts as your infinite creative studio, giving you the power to generate **premium quality** assets first, then **customize** them for any context.
### Photograph: studio quality anywhere
Elevate your core product presentation. Generate crisp, high-fidelity packshots that highlight material and texture with photographic accuracy. Control the lighting, the angle, and the environment to create the perfect "hero" image for your product page.
Then, unlock customization. Because the image is digital, you can adapt the background and lighting instantly. Place the same handbag in a Parisian café for Europe and a minimalist loft for Asia, maintaining studio-level realism in both.
### Design: editorial and on-model
Unlock high-end editorial capabilities. Visualize your products in sophisticated, brand-aligned campaigns that rival luxury fashion spreads. Create on-model imagery where you control the styling and mood to fit the collection.
Tailor the visual story to the audience. Generate different "vibes" for different demographics—edgy and high-contrast for social ads, soft and luxurious for the website—without booking separate shoots.
## Real workflows with awen
See how content teams use awen to combine quality with scale:
### The virtual studio
Create the images you’ve always wanted but couldn’t shoot. Take a single product reference and generate a complete library of assets: the technical packshot, the stylized still life, and the contextual lifestyle image, the videos.
### Market segmentation
Stop using generic imagery. Launch a global product with hyper-local visuals. Generate distinct campaign assets for different regions—snowy exteriors for the Nordics, sun-drenched patios for Australia—simultaneously. Increase engagement by showing customers you understand their world.
### Audience-specific campaigns
Maximize ROI by tailoring the model and styling to the audience. For the same clothing line, generate imagery featuring diverse models and distinct aesthetic moods to target different customer profiles. Deliver the right visual to the right person to augment reach and ROI.
### Motion from any source
Unlock video production using the assets you already have. Whether you are starting with a traditional studio photo shot on location or a newly generated AI image, awen transforms it into high-fidelity motion.
Extend the lifecycle of your physical shoots. Don't let expensive lookbook photography sit static. Turn a real-world photo into a dynamic social video, add camera movement to a product shot, or generate an animated environment around a still subject. Maximize the ROI of your entire asset library by turning every image into a video opportunity.
## Why content teams choose awen
- **Studio Fidelity**: Generate images and videos with the resolution, lighting, and material accuracy required for retail.
- **Customization at Scale**: Adapt backgrounds, models, and environments for every target market instantly.
- **Creative Expansion**: Produce asset types, like editorial and video, that were previously out of scope.
- **Speed to Market**: Launch products with full visual support the moment they are ready.
## Start creating today
Don't let production costs limit your quality or your reach. With awen, you get the studio shots you want, customized for everyone.
[Try awen free](/home) and transform your visual content.
### awen for video production: visualize and produce
URL: https://www.awen.ai/solutions/video-production
Visualize storyboards and generate studio-quality video assets. Try awen free.
awen brings AI video production capabilities to your workflow, acting as both your pre-production studio and your second unit camera. Visualize complex concepts before you commit to the shoot, or generate high-fidelity video assets directly when the camera isn't an option.
## The challenges production teams face
Video demand is exploding, but the high cost of physical production often kills the best ideas before they are shot.
**Common frustrations:**
- **The Budget Barrier**: You need premium video to compete, but you simply can't afford the crew, location, and gear for every project. You are forced to launch static assets because shooting is out of reach.
- **Inability to Shoot**: Sometimes logistics win. The location is inaccessible, the weather is wrong, or the talent is unavailable. When you physically *can't* shoot, the entire project stalls.
- **The Visualization Gap**: Communicating visual intent to clients and crew is difficult. Scripts leave too much room for interpretation, leading to expensive misalignment on set.
These barriers force you to choose between the vision in your head and the reality of your resources.
## How awen enables AI video production
awen integrates into your workflow to solve problems at both ends of the pipeline: seeing the shot before it happens, and creating the shot when it can't happen physically.
### Design: see it before you shoot
Perfect the vision in pre-production. Use awen to generate high-fidelity storyboards, mood boards, and style frames that align the entire crew. Describe a specific lens choice, lighting setup, or blocking maneuver, and show the Director of Photography exactly what you mean.
Turn abstract treatments into concrete visuals. Win the pitch or the green light by presenting a fully visualized aesthetic, ensuring stakeholders understand the "look" instantly.
### Film: shoot it without a camera
Generate the footage you need, when you need it. Unlock video creation regardless of your budget—whether you are animating an existing **real-world photograph** or generating a **new scene from scratch**.
Act as a virtual cinematographer to produce high-quality video assets—from atmospheric b-roll to abstract motion elements—directly from your creative intent. Control the scene like a director, defining camera movement and lighting to generate clips that fit seamlessly into your edit.
## Real workflows with awen
See how producers and editors use awen to visualize and produce:
### Pre-visualization and storyboarding
Streamline the road to the set. Instead of hiring a storyboard artist for a rough pitch, generate a shot-by-shot visualization of the key sequence. Validate camera angles and lighting moods in real-time, ensuring everyone walks onto the set with the same movie in their head.
### Virtual cinematography
Produce the "impossible" shot. When a script calls for a location you can't access or a visual effect that is too expensive to shoot practical, generate it. Create the hyper-specific establishing shot or the dream sequence textural element that elevates the production value of the final cut.
### The "missing link" asset
Fix the flow of an edit instantly. When you need a connective shot to bridge two scenes—like a fast-motion city hyperlapse or a macro detail—generate it on demand. Fill the gaps in your timeline with custom-generated footage that matches the tone of your existing material.
## Why video pros choose awen
- **Dual Capability**: Use it to plan the physical shoot *and* to generate the digital assets.
- **Motion from Any Source**: Create video from real-world photos or AI generations to bypass production costs.
- **Workflow Optimization**: Accelerate the slow parts of production (storyboarding) while solving the hard parts (missing footage).
- **IP Safety**: Your assets, scripts and concepts remain yours. We do not train on your private creative work.
## Start producing today
Production shouldn't be limited by logistics. With awen, you have the power to visualize the plan and produce the shot.
[Try awen free](/home) and optimize your production.
### awen for creative play: storytelling for everyone
URL: https://www.awen.ai/solutions/creative-play
Unlock creative self-expression. Transform photos and create social content. Try awen free.
awen unlocks storytelling for everyone through creative play AI, not just professionals. Whether you are redesigning your living room, experimenting with a new look, or creating content for your community, awen is the simplest way to turn your imagination into reality.
## The challenges of everyday creativity
You have the ideas, but traditional tools often kill the fun before you can even start.
**Common frustrations:**
- **The Skill Barrier**: You want to visualize a new haircut or a room renovation, but professional editing software is too complex to learn for a fun experiment.
- **Limited Expression**: Social filters are fun, but they are stuck in "Augmented Reality." You want to create entirely new worlds, not just add an overlay.
- **Fragmented Workflows**: Creating a cool story for TikTok or Reels often requires stitching assets from three different apps, making the process feel like work.
These barriers stop you from exploring your creativity, leaving your best ideas stuck in your head.
## How awen enables creative play AI
awen combines professional-grade power with an interface simple enough for anyone to use, fueling your creative experiences without the learning curve.
### Design: identity and transformation
Play with who you can be. Upload a photo and transform yourself into a sci-fi character, a historical figure, or a stylized illustration. Use awen for "digital cosplay" or simply to see how you’d look with a completely different style.
Experiment with everyday changes instantly. Try on a new haircut, test a different fashion aesthetic, or see yourself in a location you’ve never visited. It is self-expression without the commitment.
### Think + Design: reimagine your world
Redesign your environment through conversation. Snap a picture of your bedroom and ask awen to "make it Mid-Century Modern" or "add a reading nook." Visualize changes to your home, your garden, or your wardrobe instantly.
### Film: aesthetic storytelling
Turn your creative play into social content. Generate aesthetic motion clips, mood videos, or animated backgrounds for your Reels and TikToks. Create the visual "hook" for your story without needing a camera crew or complex video editing tools.
## Real workflows with awen
See how everyday creators use awen to express themselves:
### The "me as X" transformation
Join the trend or start a new one. Take your profile picture and reimagine it across different universes. "Me as a 90s anime character," "Me as a cyberpunk hero." Generate consistent character variations for your social profiles or gaming avatars.
### Interior & style experiments
Don't guess. See it. Before you buy that couch or cut your hair, visualize it. Upload your photo and use natural language to tweak the details. "Show me this room with dark blue walls" or "Give me a bob cut with bangs." validating your choices before you commit.
### Fandom and fan art
Celebrate what you love. Generate fan art, alternate universe concepts, or mood boards for your favorite books and shows. Create high-quality visual tributes to share with your community, regardless of your drawing skills.
## Why creators choose awen
- **Simplest Interface**: No menus, no sliders. Just conversation. If you can text, you can create.
- **Professional Quality**: Get the same high-fidelity results as the pros, fueling better creative experiences.
- **Multi-Modal Fun**: Switch between redesigning a photo, creating a video, and brainstorming ideas in one chat.
- **Ethical Play**: Create with confidence knowing we prioritize safety and privacy.
## Start playing today
Creativity is for everyone. With awen, your imagination is the only tool you need.
[Try awen free](/home) and start your story.
## Security
URL: https://www.awen.ai/security
Awen is SOC 2 Type II compliant. Awen protects customer data with encryption in transit and at rest, access controls, and isolated workspaces.
Customers and qualified prospects can request SOC 2 report access through Awen's Compliance Center at https://compliance.awen.ai/overview. The report PDF is not published as a public website asset.
## FAQ
### What is awen?
awen is an agent with **creative cognition:** it understands your intent, reasons through ideas, and turns conversation into text, images, and video.
Rather than producing single-shot outputs, awen works with you step by step, remembering context and building toward finished creative work.
### How is awen different from other AI tools?
**awen feels natural, not technical.** It *thinks* with you and is the simplest to use:
- It maintains context across your project
- It critiques, iterates, and refines ideas across text, image, video and 3D in one place
- It orchestrates the best models to achieve your goal, not just one model at a time
Most tools require users to learn how the system works. awen understands the user's intent and creative context. That's why our users tend to get usable outputs faster and with fewer iterations.
### Who is behind awen?
awen is backed by Y Combinator and built by a team with experience in creative production, AI research, and large-scale platform design. The team includes Thibault, Pablo, Timothy, Corentin, Théo, and Paul-Louis.
### What models does awen use?
**awen's agent plans and routes tasks across the best models in text, image, video, 3d, sound**:
- It selects the best model for each step
- It combines multiple models when needed
- It adapts to your feedback so results improve over time
You focus on the idea, awen handles the technical complexity.
### How is awen priced?
awen gives you a monthly allowance of creative intelligence instead of charging per output or model. every generation draws from this allowance, like fuel for your creative engine. Some requests may use multiple models at once. When your balance reaches 0, you can top up, upgrade, or wait for the next cycle.
[[link:pricing]]
### Can I try awen for free?
Yes. The Free plan gives you access to real models, core tools, and limited monthly image/video generations, no credit card required.
### How do I manage my subscription?
Go to your **Account → Subscription** page to upgrade, downgrade, or cancel at any time. All changes take effect immediately.
### Does awen use or train on my content?
No. awen does not access, train on, or share your uploaded or generated content. All data is private to your account or organization.
### Can other users see my work?
By default, everything remains private. Team plans include options to collaborate through shared workspaces or libraries. Work is shared with selected users from the team when chosen so.
### Can I use the content I create commercially?
Yes. As long as you own the rights to your inputs, everything you create in awen is yours to use commercially. If your inputs include third-party material, awen's traceability and licensing tools help you verify rights and secure the approvals you need before publishing.
### What is awen's copyright policy?
You own what you upload and what you create. awen does not claim rights over your content or use it for model training. If you use third-party material, you are responsible for rights clearance, which you can manage through awen's licensing tools.
[[link:tos-ip]]
### What happens if I delete my account?
All of your data (projects, models, generations) will be permanently deleted. You can request deletion at any time from your **Account Settings**.
### What is your refund policy?
We don't offer refunds for partial months or unused volume. If there's a billing issue or access problem, reach out, we'll make it right.
### Who can I speak with from awen?
You can send an email to thibault@awen.ai
## Blog
### How does AI pricing actually work?
URL: https://www.awen.ai/blog/how-does-ai-pricing-actually-work
Published: 2026-06-02T00:00:00.000Z
Author: Thibault Henriet (CEO)
Category: company-news
Most AI platforms measure usage in credits. Here's how AI pricing really works, why the credit model became the norm, and how Awen shows you every action in full.
Not long ago, someone on our team set out to understand what a single campaign had cost them on another tool, and found that the answer was surprisingly hard to reach, because the figure had been gathered into credits that carried little meaning on their own. That small moment stayed with us, and it shaped the way usage in [Awen](/home) now works.
## How does AI pricing actually work?
Every AI product rests on a real and measurable cost. When you generate text, a model reads what you give it and composes a response, and both the reading and the response are counted in tokens, while an image or a video draws its cost from the model you chose and from a few familiar specifications, among them the size of the frame, the length of the clip, and the work the system gave to producing it.
Each of these figures is precise to the fraction of a cent, and they are known exactly, because they reflect what the work genuinely involves. The information is there in every case. The interesting question is simply how much of it makes its way back to you.
## Why do AI platforms use credits?
The industry has largely settled on credits as its common unit, and it is easy to see the appeal. A credit sits neatly on a [pricing page](/pricing), it smooths over the considerable differences between models, and it gives a platform room to adjust its economics without unsettling the number in front of you.
The trade is that a credit drifts away from the work it represents, since it is neither a token nor a second of footage nor a pixel, and the same action can carry a different price from one month to the next. When the work is real, whether a design, a product shoot, a season of advertising, or a complete [creative direction](/solutions/creative-direction), that distance begins to matter, because a unit you cannot quite map onto your own choices is a unit you can only take on faith.
## What's wrong with credit based pricing?
The difficulty is less about cost than about clarity, and once usage drifts into the abstract, a few useful things quietly slip out of reach. Planning becomes harder when the next project is difficult to forecast, judgement becomes harder when a [cost cannot be traced back](/blog/traceability-gold-standard-ai-creation) to the model or the decision behind it, and over time the meter becomes something you glance at rather than understand.
For an afternoon of exploration, that is no great loss, yet it changes entirely once a budget carries your name, because a creative director shaping a season, an agency accounting to a client for every line, and an ecommerce team producing imagery at scale each need to say what something cost and why. We wanted that answer to be readily available to anyone doing the work, without effort and without ceremony.
## What we changed in Awen
We chose to show the underlying detail directly, so that whatever you create in Awen now appears in full and precisely as it happened, with the model that performed the work, the input and output tokens it required, and the specifications that shaped the result, whether image resolution, video resolution, or the duration of a clip, all set plainly before you rather than gathered into a single balance.
Open the panel and it reads almost like a record of your creative process, where every entry carries its date, its type, the model behind it, and the cost beside it, so that a text generation shows the tokens it moved while an image shows the resolution it produced, and nothing is translated into another currency along the way because there is nothing left to translate.
## Can you see usage by project?
You can, and it is the view I return to most, because a cost only acquires meaning once it is joined to the thing it paid for, and a single sum for the month says very little when it blends a finished campaign with a brief experiment and an idea you set aside. We would rather the numbers follow the true shape of your work.
Choose any project and its whole story opens, from the total it required to the number of actions within it and each of those actions set out with its model and specifications alongside, so that understanding what a [product shoot](/solutions/e-commerce) or a single concept genuinely cost becomes something you simply observe, which in turn sharpens how you plan and makes the conversation with a client or a finance lead almost effortless, since you can show precisely where the value went.
## Does transparency mean it costs more?
It does not, and I would gently set that worry aside, because showing the real figures is not a charge but honesty made legible, and if anything people spend with greater intention once they can see what truly drives the total. You begin to sense which models suit which work, and to learn when a higher resolution earns its place and when it offers detail no one will notice, so that the meter becomes something you can plan around rather than something you would rather not look at.
## Why this matters beyond a single feature
I will be direct about this part, because it is the one I care about most, and it is simply that the way a tool reports its costs reflects who it believes that information belongs to, and we believe it belongs to you, so the more openly we show what runs beneath the surface, the more freely you can build upon it, which is the same conviction that [led us to start Awen](/blog/why-we-built-awen) in the first place.
Generative tools are becoming a part of creative work, and as they do, the standard we hold them to should rise in step, not only in what they are capable of making but in how plainly they account for the cost of making it, so that understood this way, usage transparency feels less like a refinement than like part of the groundwork a creative platform should offer if it hopes to be trusted with work that matters.
A clearer view of your usage is live in Awen today, and I would warmly encourage you to open it and see exactly what has been taking place.
[Try Awen free](/home)
#### FAQ
**What does Awen show in the usage view?**
Awen shows each action with its date, type, model, cost, and relevant specifications. For text, that includes input and output tokens. For images and videos, it includes details such as resolution and duration.
**Why does Awen itemize every action?**
We itemize usage because a creative project is made of specific decisions, not one generic spend. Seeing the action behind the cost makes it easier to understand what happened and explain it later.
**Can I see usage by project?**
Yes. Awen lets you filter usage by project, so a campaign, product shoot, or concept exploration can be understood on its own. That makes it easier to see what a specific piece of work cost instead of reading one blended monthly total.
**Does usage transparency make Awen more expensive?**
No. Usage transparency is about making the real figures visible, not adding a new charge. The goal is to make cost easier to read, compare, and plan around.
**How does this help teams plan creative work?**
Teams can look back at a real project and see which actions shaped the total. That makes future campaigns easier to forecast and makes client or finance conversations more concrete.
### Why awen is different
URL: https://www.awen.ai/blog/why-awen-is-different
Published: 2026-03-24T00:00:00.000Z
Author: Thibault Henriet (CEO)
Category: insights
Most AI tools require translation. awen understands intent. See what makes it different.
When thinking of creativity and AI, what drew our attention was the point at which an idea is translated into something a system can execute.
When you work with most AI systems, there's an invisible step between what you imagine and what you get. This moment is usually implicit, but it shapes everything that follows.
## The moment of translation
An idea does not arrive as a set of parameters. It begins as something less defined: an impression, a direction, a form that is not yet fully articulated. In order to generate an image or a sequence, that initial state has to be converted. It must take the form of instructions: prompts, variables, structures that the system can interpret.
In most tools, this conversion is left to the user. This produces a certain fluency, but also a displacement. The idea is no longer followed directly. It is mediated through the effort required to encode it. The result depends less on what is intended than on how effectively it has been [translated into instructions](/blog/how-to-speak-with-awen).
## Interpretation, not conversion
awen focuses on interpretation. Instead of requiring the user to convert an idea into parameters, awen assumes that responsibility within the system itself. Language remains the interface, but it is no longer treated as a set of instructions to be optimized. It becomes a way of expressing direction, even when that direction is partial, evolving, or imprecise.
The system receives that expression and performs the conversion internally. It maps intent to the appropriate technical structure without exposing that structure as a requirement. What changes is not the capacity of the system, but the distribution of effort between the user and the tool.
This is the foundation of [AI creative direction](/solutions/creative-direction): working at the level of intent rather than specification.
## Continuity changes the process
The consequence is not only a different interface, but a different experience of the process itself.
When interpretation is handled by the system, the interaction becomes more direct. One no longer needs to pause in order to reformulate an idea into something executable. The movement from intention to result shortens, and with it, the friction that interrupts the flow of work.
This continuity encourages iteration. Not as repetition, but as progression. Each step [builds on the previous one](/blog/decomposition-improves-creative-results) without requiring it to be restated. The process accumulates, and with it, a form of coherence begins to emerge.
The work stabilizes not through a single correct instruction, but through [successive refinements](/blog/creative-iteration-first-output). In that sense, the quality of the result is no longer determined solely by the precision of an initial input, but by the trajectory of the process over time. This is what we call [visual engineering](/blog/visual-engineering): shaping a result through continuous interaction rather than upfront specification.
A more natural interaction also changes what the user brings to the process: less caution, more willingness to follow an instinct. This is where [creative confidence](/blog/creative-confidence-starts-with-asking) begins.
## A different path to the result
It is possible, in many cases, to arrive at similar outputs using different tools. The difference is not always in what is produced, but in how it is reached.
Here, the path is more closely aligned with the way ideas tend to develop in practice: incrementally, reactively, through a sequence of adjustments that remain connected. Whether in [design](/solutions/design), photography, or video, the principle is the same.
[Start a new project](/home) and experience the difference.
#### FAQ
**How is awen different from other AI creative tools?**
Most AI tools require you to translate your ideas into technical specifications, prompt syntax, or detailed parameters. awen operates at the level of intent. You describe what you mean in natural language, and the system interprets your direction, holds context across the conversation, and evolves with your thinking. The result is a creative process that feels like directing, not debugging.
**Do I need to learn prompt engineering to use awen?**
No. awen is designed around [natural conversation](/blog/how-to-speak-with-awen), not prompt engineering. You describe your ideas the way you would brief a collaborator or direct a shoot. Expressions like "make it feel warmer" or "push the contrast but keep it soft" are valid creative direction. The system understands intent, not just keywords.
**What types of creative work can I do with awen?**
awen supports [design](/solutions/design), photography, product imagery, [video production](/solutions/video-production), and [creative direction](/solutions/creative-direction) across all visual media. Whether you are developing a concept, producing campaign assets, or exploring ideas, the conversational approach works across formats and disciplines.
**Can I iterate on results or do I start over each time?**
Every conversation in awen builds on what came before. You react to each output, adjust specific elements, and push the direction further without losing earlier decisions. This [iterative approach](/blog/decomposition-improves-creative-results) mirrors how professional creative teams work, but at a compressed speed.
### Creative iteration: the first output is not the result
URL: https://www.awen.ai/blog/creative-iteration-first-output
Published: 2026-03-17T00:00:00.000Z
Author: Thibault Henriet (CEO)
Category: insights
Why creative iteration matters in AI workflows. Learn how treating the first output as a starting point leads to stronger designs, photography, and video.
Creative iteration is the real creative process. The first output is rarely the final result. It reveals what the idea actually looks like, and that revelation is where the work begins.
Before tools like awen, this step was slow. You imagined something, translated it into software, rendered it, then evaluated whether it worked. That cycle could take hours or days. Creative iteration was something you believed in but could rarely afford to practice fully.
With awen, the cycle takes seconds. You describe what you see, the system produces it, and you react. That reaction drives the next step. The cost of trying again drops to nearly zero, which means the number of iterations you can explore in a single session is no longer limited by budget or timeline. It is limited only by your judgment.
## Why the first output reveals the idea
Most ideas start as mental sketches. You imagine a composition, a mood, a product, or a scene. But until it exists visually, the idea remains incomplete.
Seeing the first output often reveals what was missing.
Imagine designing a sneaker concept. In your mind, the silhouette feels balanced. The first image shows the proportions clearly. Now you notice the sole feels too heavy and the upper too smooth. That realization only happens once the idea becomes visible.
The first output is not the result. It is the moment the idea becomes something you can react to.
## Creative work happens through reaction
Professional creative work rarely happens through perfect instructions. It happens through reaction.
A designer adjusts spacing after seeing the layout. A creative director refines lighting after seeing the scene. A filmmaker alters pacing after seeing the first edit. Each step clarifies the original thought.
With awen, this process becomes immediate. You describe a change and see the effect instantly. The work evolves through observation and response rather than long production cycles. [Creative confidence starts with asking](/blog/creative-confidence-starts-with-asking) for what you see, and iteration gives that instinct a repeatable structure.
If you are developing concepts or exploring visual directions, this iterative loop is central to [AI creative direction](/solutions/creative-direction).
## Example: evolving a product visual
Imagine an e-commerce team preparing a hero visual for a new product.
The first output places the product in a minimal studio environment. The lighting works, but the image feels too neutral. The team adjusts the environment to something warmer and more natural.
The second output improves the atmosphere but reveals a reflection issue on the product surface. That gets corrected in the next step.
The third output locks the product and setting. Now the team shifts context entirely, placing the same product into a campaign scene: an outdoor table, golden light, lifestyle framing. This kind of step-by-step approach is [decomposition](/blog/decomposition-improves-creative-results), and it works because each decision builds on a confirmed foundation.
By the fourth iteration, the product image matches the original intent and fits the campaign.
The finished visual did not come from a single request. It emerged through iteration. For teams building product visuals, this workflow is core to [design with awen](/solutions/design).
## Example: shaping a visual concept
The same pattern appears in creative direction.
A creative director explores a campaign idea. The first output shows the tone of the scene but feels visually crowded. The next iteration simplifies the composition and moves the subject closer to the camera.
Suddenly the idea becomes clear.
The concept did not exist fully at the start. It emerged as the director reacted to each iteration.
## Why AI changes the creative loop
Traditional creative tools made iteration expensive. A designer might wait hours for a render. A production team might wait days to see a finished shot. Because each cycle carried real cost in time, labor, and resources, teams tried to perfect instructions before executing them. Briefs became longer. Approval chains grew. The creative loop slowed to a pace that rewarded caution over exploration.
That dynamic shaped how people worked. When iteration is expensive, you plan more and explore less. You commit to a direction early because changing course later costs too much. The result is safer work, not better work.
AI collapses that loop. With awen, the gap between describing an idea and seeing it disappears. You can test five directions in the time it once took to produce one. You can push a concept further because the penalty for being wrong is a few seconds, not a few days. This is [visual engineering](/blog/visual-engineering): compressing the distance between creative intent and visible result.
The creative process becomes interactive. Ideas evolve faster because you can see them earlier, react to them sooner, and refine them before committing to production.
## The first output is the beginning
The moment the first output appears is when creative work truly starts. You evaluate the composition and notice what feels right and what feels forced. You adjust the lighting because the mood is close but not yet there. You refine the structure, pulling the viewer's eye toward the subject. You push the direction further, testing whether the idea has more range than you originally imagined.
Each of these steps is a creative decision. None of them could happen without the first output on screen. The initial image is not a draft to be polished. It is a mirror that shows you what you actually meant, and the gap between what you meant and what you see is exactly where iteration does its work.
The first output reveals the thought. Iteration turns it into the result.
## Iteration across media types
Creative iteration applies across every medium awen supports. In still image work, iteration refines composition, lighting, and detail until the frame matches your intent. In video, iteration shapes pacing, motion, and transitions across a sequence. In [advertising](/solutions/advertising), it means testing multiple visual directions for the same campaign brief and converging on the strongest one.
The principle remains constant: start with the first output, react, adjust, and repeat. What changes across media is the variable you are iterating on. For stills, it might be color grading. For video, it might be camera movement. For a product campaign, it might be the environment. But in every case, the work improves because you are responding to something real rather than guessing in the abstract.
## Start iterating
Your next project does not need a perfect first frame. It needs a first conversation. Describe what you are thinking, react to what you see, and refine the result step by step.
[Try awen free](/home) and see how quickly ideas take shape through iteration.
#### FAQ
**What is creative iteration?**
Creative iteration is the process of refining a creative output through repeated cycles of evaluation and adjustment. Instead of trying to produce a perfect result on the first attempt, you treat the initial output as a starting point and improve it through a series of deliberate changes. In AI workflows with awen, each iteration takes seconds rather than hours, making this approach practical for [design](/solutions/design), photography, and video production.
**How many iterations does it usually take to reach a strong result?**
Most projects reach a strong result within three to six iterations. The first output reveals the idea, the next two or three refine composition and detail, and the final passes handle polish and context. The exact number depends on the complexity of the project and how clearly you can articulate the changes you want at each step.
**How is creative iteration different from prompt engineering?**
Prompt engineering focuses on crafting the right input to trigger a specific output. Creative iteration is about the process that happens after the first output appears. You evaluate what you see, decide what to change, and guide the work forward through a series of reactions. It is closer to [creative direction](/solutions/creative-direction) than it is to prompt optimization. You do not need special syntax. You need a clear eye and the willingness to keep refining.
**Can I iterate on video the same way I iterate on images?**
Yes. With awen, the iterative process applies across media types. For video, you might start by locking the base frame as a still image, then animate it, then adjust pacing and motion in subsequent iterations. The key principle is the same: start with a first output, react to what you see, and refine. For more on structuring complex requests step by step, see our guide on [decomposition](/blog/decomposition-improves-creative-results).
### Visual engineering: see what you think with awen
URL: https://www.awen.ai/blog/visual-engineering
Published: 2026-02-23T00:00:00.000Z
Author: Thibault Henriet (CEO)
Category: insights
Visual engineering compresses the distance between creative intent and visible result. Learn how awen turns abstract ideas into production-ready visuals through conversation.
Most creative tools require a translation layer.
When you imagine a concept, you are forced to translate that mental model into menus, layers, timelines, and parameters. This process has always been a form of **visual engineering**: the deliberate act of turning a thought into a tangible form. Photoshop did not create creativity, and cameras did not create storytelling. They simply provided the technical infrastructure to reduce the friction between thought and form.
awen reduces this friction further. It does not replace craft. It compresses the distance between your intention and the result.
## The cognitive process is universal
Whether you are working in [advertising](/solutions/advertising), [e-commerce](/solutions/e-commerce), [design](/solutions/design), or [video production](/solutions/video-production), these are surface labels. At a deeper level, the creative act is identical: you imagine an image, a transformation, or a motion, and you seek to make it real. The cognitive process does not change. Only the form does.
All these verticals require working with visual-based media that differ in representation, yet the engineering remains constant. A video production lead thinking about pacing and motion is engaged in the same fundamental mental modeling as an e-commerce manager adjusting the lighting of a product shot. One operates in temporal sequences, the other in static frames, but both are solving the same problem: how to align a visible asset with a mental intent.
awen operates at this foundational level. It responds to what you describe, regardless of your industry. By removing the need for medium-specific technical expertise, it allows you to focus on the high-level strategy of [AI creative direction](/solutions/creative-direction). You are no longer limited by the tool's interface, but only by the clarity of your own thought.
## Visual engineering is layered thinking
Seeing what you think does not mean accepting an instant generation. It means having the ability to [iterate on a mental model](/blog/creative-iteration-first-output) in real time. In the awen workflow, you are engineering the output by refining specific variables through [natural conversation](/blog/how-to-speak-with-awen). This is visual engineering in the literal sense: shaping form deliberately to match an internal blueprint.
Traditional workflows force you to commit to a layer or a keyframe before you can see the result. In awen, you adjust the variables through dialogue:
- **Adjust the framing**: Control the perspective and narrative focus of your visual without re-rendering from scratch.
- **Change the lighting**: Alter the mood, shadow depth, and emotional resonance to match a specific brand tone.
- **Refine the texture**: Define the physical reality, the difference between a matte finish and a glossy reflection.
- **Reposition the elements**: Clarify the original thought through deliberate composition and spatial logic.
- **Direct the motion**: For video, shape how time and movement interact with the frame to create rhythm.
Each change clarifies the original intent. The difference is speed. Instead of navigating complex interfaces, you describe the change, the system renders it, and you react. The feedback loop is shortened to the speed of thought.
## From abstract imagination to visible form
The real shift offered by awen is not automation. It is **visibility**.
Historically, ideas had to stay abstract for long periods because you had to commit significant time and resources before knowing if a direction worked. Creative teams would spend days in the dark of pre-production, hoping the final render matched the mood board. Now, you can externalize ideas instantly. You can test aesthetics, explore multiple directions, and discard variations without the cost of traditional production.
This fundamentally changes how creative decisions are made. You no longer have to guess whether a concept will work. You can see it. The ability to test-drive imagination allows for a much higher level of creative risk-taking, as the cost of failure is virtually zero. It moves the creative process from a series of high-stakes guesses to a continuous stream of informed decisions.
For practical guidance on how to structure these iterative requests, see our guide on [breaking creative requests into steps](/blog/decomposition-improves-creative-results).
## Judgment over generation
"Generation" often implies a degree of randomness, a roll of the dice. Visual engineering implies **direction**.
awen does not replace human judgment. It makes that judgment visible. The idea still begins with you. The difference is that you can now interact with that idea immediately, refining it until the external form matches the internal model. This is why awen is built as a conversational agent: engineering requires a dialogue between the creator and the creation.
The tool does not give you an answer. It gives you a prototype you can challenge. You are not a user of a generator. You are the lead engineer of a visual narrative.
Externalize your mental model Describe Interact with the visible form See Engineer the final result Refine
## Start seeing what you think
At its core, awen is a mirror for your imagination. You describe what you are thinking, you see it, and you adjust it until it is real. By removing the translation layer, we allow you to return to the purest form of creation: thinking in images.
[Try awen free](/home) and begin turning your thoughts into visible form at the speed of your own intent.
#### FAQ
**What is visual engineering?**
Visual engineering is the deliberate process of turning an abstract idea into a visible, tangible form. It is what happens every time a creative professional translates a mental model into a finished asset, whether that is a photograph, a product render, or a video sequence. awen compresses this process by letting you describe your vision in natural language and see the result immediately.
**How is awen different from other AI image generators?**
Most AI generators are transactional: you submit a prompt, receive an output, and start over. awen is conversational. It maintains context across your session, so you can refine, redirect, and iterate on a single idea over time. The result is not a random generation but a directed creative outcome shaped by your judgment.
**Do I need technical skills to use awen?**
No. awen is designed for [creative professionals](/solutions/creative-direction) who think in visual concepts, not technical parameters. You describe what you want in natural language, the way you would brief a team or direct a shoot, and awen handles the technical execution. No prompt engineering, no layer management, no render settings.
**What industries benefit from visual engineering with awen?**
Any field that works with visual media. [Advertising](/solutions/advertising) teams use it for campaign concepting, [e-commerce](/solutions/e-commerce) teams for product visuals, [designers](/solutions/design) for rapid prototyping, and [video production](/solutions/video-production) teams for pre-visualization and motion content.
### How to get better AI creative results: break requests into steps
URL: https://www.awen.ai/blog/decomposition-improves-creative-results
Published: 2026-02-18T00:00:00.000Z
Author: Thibault Henriet (CEO)
Category: tutorial
Learn how breaking complex creative requests into smaller steps produces higher quality AI-generated designs, videos, and product visuals. Practical examples for storyboards, e-commerce, and concept design.
The fastest way to improve your results in awen is not a better prompt. It is a shorter one.
When a request contains many changes at once, quality drops. When you guide the work step by step, quality rises. This is true across [design](/solutions/design), [creative direction](/solutions/creative-direction), [advertising](/solutions/advertising), [e-commerce](/solutions/e-commerce), and [video production](/solutions/video-production).
Decomposition is the method: turning one big request into a short sequence of smaller ones. Not because awen cannot handle complexity. Because creative intent is easier to preserve when you make one decision at a time.
## What decomposition means in practice
Most single-message requests actually contain multiple jobs:
- decide the structure
- decide the look
- decide the details
- apply changes across outputs
When all of this is asked at once, the system has to prioritize. That is when results drift.
If you are new to working with awen, [our guide to natural AI creative dialogue](/blog/how-to-speak-with-awen) covers the fundamentals. Decomposition builds on those principles.
## When a single request becomes too much
You will feel it when your message includes:
- multiple references with different purposes
- several edits applied together
- layout, style, and narrative in one ask
A common example: someone pastes nine scenes of script and asks for a single storyboard image that contains every scene.
It sounds efficient. It usually is not.
## How to storyboard a script with AI, step by step
**The request:**
"Here are 9 scenes. Make a single storyboard image with all of them."
This compresses nine distinct moments into one decision. The result often loses rhythm, emphasis, and continuity.
A storyboard works best when continuity is established first, then extended.
**A better way to request it:**
1. **Start with the first frame.** "Create the first storyboard frame. The character enters the room. Wide shot. Neutral lighting. Focus on composition, not style." This frame becomes the anchor. It defines the character, environment, and visual language.
1. **Extend from the established frame.** "Now create the second frame. Same character, same environment. The character walks toward the table. Match the camera language and tone." Because awen already understands the subject and setting, continuity emerges naturally.
1. **Continue frame by frame.** Each new frame builds on the previous ones: "Next frame. Same scene. The character picks up the object. Slightly closer framing." You are no longer describing everything from scratch. You are evolving a defined visual sequence.
1. **Refine selectively once the sequence exists.** Once all frames exist, you can refine what matters most: "Strengthen contrast in frames 3 and 7. Keep the others neutral." This protects continuity while improving emphasis.
If you are building a concept deck or treatment, creative teams often start this way through [AI creative direction](/solutions/creative-direction).
## How to create e-commerce product videos with AI
**The request:**
"Make a video of this product in this environment. The model grabs it, turns it, then places it on the table."
This request mixes three different problems:
- product fidelity
- environment and lighting
- motion choreography
If you jump straight to video, any weakness in the base image gets amplified by motion.
**A better way to request it:**
1. **Create the hero image first.** "Place this product in this environment. Match the lighting. Keep the product accurate."
1. **Approve and refine the base.** "Adjust reflections, sharpen edges, keep branding perfectly legible."
1. **Animate from the approved still.** "Now animate: slow push-in, hand enters frame, picks up product, rotates once, sets it down. Keep product details unchanged."
This is not slower. It is faster than redoing a 10-second clip because the product changed shape on frame 12.
For teams producing catalog visuals and motion assets, this workflow is core to [e-commerce creation](/solutions/e-commerce).
## How to evolve a product design from multiple references
**The request:**
"Take this shoe and apply this texture reference, this color palette, and this shape reference. Make it more futuristic, more minimal, and ready for a campaign."
This combines multiple transformations at once:
- shape modification
- material changes
- color system changes
- stylistic positioning
When applied together, these changes compete. The result often loses the original identity of the shoe or applies references inconsistently.
Decomposition keeps each transformation controlled.
**A better way to request it:**
1. **Anchor the base design.** Start by stabilizing the original object. "Recreate this exact shoe. Preserve its proportions, silhouette, and construction. Neutral materials, neutral lighting." This establishes a clean foundation.
1. **Apply shape changes first.** Shape defines identity. It should be decided before surface treatments. "Modify the silhouette using this reference. Adjust the sole thickness and profile. Keep everything else unchanged." Now the structure evolves while the rest remains stable.
1. **Apply materials next.** Once the form is correct, surface treatments become predictable. "Apply this material reference to the upper. Preserve the shape exactly. Focus only on texture and material response." Because the structure is already locked, material changes do not distort the design.
1. **Apply color last.** Color works best when form and material are stable. "Apply this color palette. Respect material boundaries. Do not change shape or texture." Now color enhances the design instead of interfering with earlier decisions.
1. **Refine specific areas if needed.** You can then target precise adjustments: "Reduce reflectivity on the midsole. Keep everything else unchanged." Each step builds on confirmed decisions.
The sequence matters: first establish the object, then modify structure, then apply materials, then apply color, then refine details. This prevents references from overriding each other. It also gives you control over the evolution of the design.
Decomposition turns multiple competing ideas into a directed progression.
For teams making new products, this workflow is core [in design](/solutions/design).
## A simple rule: separate structure from finish
Most quality failures come from mixing these two in the same request.
**Structure requests** decide:
- how many scenes or outputs
- what each piece contains
- the sequence and continuity
**Finish requests** decide:
- lighting, texture, grade
- styling, typography, polish
- realism level and detail
When structure is locked, finishing becomes easy.
## How to decompose any creative request
You do not need a rigid pattern. You need the right splits.
Here are the splits that work most often:
- **One output, then variants.** Start with one strong result. Then branch into alternatives.
- **Base asset, then transformations.** Get the subject right first. Then change environment, style, or composition.
- **Still, then motion.** Lock the image. Then animate it. This applies especially to [video production](/solutions/video-production) workflows.
- **Grid or layout, then frame refinement.** Decide the arrangement. Then refine the important tiles.
These splits protect intent. They also make your collaboration with awen predictable.
## Decomposition is creative direction
Professional work rarely happens in one instruction. It happens through [iteration](/blog/creative-iteration-first-output). [Creative confidence starts with asking](/blog/creative-confidence-starts-with-asking) for what you see, and decomposition gives that instinct a repeatable structure.
If you want better results, do not compress your vision into one message. Make the request in layers. Each step is a decision you can approve, refine, or redirect.
## Start your next project step by step
Open awen and try it with your next project. Start with one frame, one product shot, one base design. Then build from there.
[Try awen free](/home) and direct your work one decision at a time.
#### FAQ
**What is decomposition in AI creative workflows?**
Decomposition means breaking a complex creative request into a sequence of smaller, focused steps. Instead of asking for everything at once, you make one decision at a time: first the structure, then the look, then the details. This keeps your creative intent intact and produces higher quality results.
**Does step-by-step prompting take longer than a single request?**
No. While it involves more messages, it typically saves time because you avoid rework. A single complex request often produces results that need to be redone entirely. Step-by-step requests build on confirmed decisions, so each iteration moves forward instead of sideways.
**What types of creative work benefit from decomposition?**
Storyboarding, product photography, [e-commerce videos](/solutions/e-commerce), [concept design](/solutions/design), [advertising campaigns](/solutions/advertising), and any workflow involving multiple references or transformations. The more complex the request, the more decomposition helps.
**How is this different from prompt engineering?**
Prompt engineering focuses on finding the right words to trigger a specific output. Decomposition is about sequencing your creative decisions so each one builds on the last. It is closer to [creative direction](/solutions/creative-direction) than it is to prompt optimization. You do not need special syntax. You need the right order.
### Creative confidence starts with asking
URL: https://www.awen.ai/blog/creative-confidence-starts-with-asking
Published: 2026-02-17T00:00:00.000Z
Author: Thibault Henriet (CEO)
Category: tutorial
Creative confidence means trusting your instinct and saying what you see in your head. AI creative direction with awen makes that the only skill you need.
Creative confidence is the ability to say what you want to make without second-guessing yourself. With AI creative direction, the barrier is no longer technical skill. The only requirement is that you know what you want, even loosely.
Most people stall before they even begin. Not because the idea is missing, but because they are unsure how to phrase it. They wonder if the tool will understand them. They filter the thought before it leaves their mouth.
awen removes that friction. It responds to what you mean, not how precisely you say it.
## Why this matters for creative direction
Creative direction has always depended on clarity of vision. The best work comes from people who trust their instinct and communicate it directly, whether they are briefing a photographer, reviewing a cut, or choosing between two color palettes.
Traditional tools interrupt that process. They demand menus, sliders, parameters. Before you can create anything, you have to learn how the interface works. And that learning curve introduces self-doubt. Instead of thinking about the image in your head, you start wondering if the tool can produce it.
AI creative direction flips that dynamic. You start with what you see. The system follows.
Creative teams use awen to go straight from thought to visual. You describe the mood, the composition, the shift you want. awen produces results that match your direction, and you refine from there.
If you are building visual narratives or exploring new creative territory, [see how awen supports creative direction](/solutions/creative-direction).
## Why people hold back
Software has trained people to think in capabilities. You learn what a tool can do, then you work within those walls. That habit runs deep.
It sounds like this:
- "Can I change just the background without touching the subject?"
- "Is it possible to generate video from a still reference?"
- "Does it handle this kind of edit?"
These are reasonable questions. But they come from uncertainty about the tool, not uncertainty about the idea.
A creative director does not ask whether an idea is allowed. They describe the idea. The team figures out execution. That is exactly how awen works. You bring the direction. awen handles the rest.
## How to start
Starting is simpler than people expect. You do not need structured prompts or technical vocabulary.
You describe what you are thinking about. That is enough.
You could say:
- "Something quiet and minimal, lots of negative space."
- "Keep the subject but change the environment to something urban."
- "Same lighting as this reference, but push it warmer."
- "Make it feel like a film still."
Each of those is a complete creative brief. awen takes it from there.
You do not need to plan the whole project upfront. [Creative direction evolves through iteration](/blog/creative-iteration-first-output), and awen keeps context across every step. If you asked for cooler tones twenty messages ago, it still remembers.
### What a real exchange looks like
You say: "Take this product shot and place it in an outdoor cafe setting, golden hour light."
awen generates three options. You respond: "The second one. Pull back the warmth a bit and add some depth of field."
Two messages. Two decisions. A finished [image that reflects your creative call](/solutions/design), not a lucky prompt.
## Why saying anything works
AI creative direction follows meaning, not syntax. There is no right phrasing. The system interprets what you are after, even when the description is loose or abstract.
That means you can:
- Explore directions without locking yourself in
- Refine through back and forth conversation
- Build on previous results instead of starting over
- Express abstract ideas and see them take shape
Each exchange reinforces something simple: there is no script to follow. Just the direction you choose to go.
## You already know how to do this
Creative confidence does not come from learning another tool. It comes from trusting what you already know: your eye, your taste, your judgment.
If you can describe an idea, you can create it.
awen handles execution. But the direction is yours. Every result traces back to your references, your choices, your voice. We built this traceability into the platform on purpose, because [knowing where a creative decision came from matters](/blog/traceability-gold-standard-ai-creation).
The simplest way to start: open awen, describe the first thing that comes to mind, and see what comes back. That is creative direction. You have been doing it your whole career.
## Start now
Describe your first idea. Watch it take shape. Refine until it matches what you see in your head.
[Try awen free](/home) and direct your first project in minutes.
#### FAQ
**What is creative confidence in AI creative direction?**
Creative confidence is trusting your creative instinct enough to express it directly when working with AI tools. Instead of worrying about syntax or prompt structure, you describe what you see and let the tool follow your lead. It is the same skill you use when briefing a team or reviewing a draft.
**Do I need to learn prompt engineering to use awen?**
No. awen understands natural, professional language. You speak to it the same way you would brief a colleague or direct a shoot. No keywords to memorize, no parameters to tune. [Learn more about how to speak with awen](/blog/how-to-speak-with-awen).
**How is this different from other AI image tools?**
Most AI tools are transactional. You type a prompt, get a result, start over. awen maintains context across your entire conversation. You build on previous results, refine details through dialogue, and keep full creative control. The platform also documents every decision so you can trace how each output was made.
**Can I use my own references and brand assets?**
Yes. You can upload mood boards, product shots, brand guidelines, and reference images directly into the conversation. awen uses them as inputs to guide [generation for design](/solutions/design), [advertising](/solutions/advertising), [e-commerce](/solutions/e-commerce), and [video production](/solutions/video-production).
### How to speak with awen: a guide to natural AI creative dialogue
URL: https://www.awen.ai/blog/how-to-speak-with-awen
Published: 2026-02-09T00:00:00.000Z
Author: Thibault Henriet (CEO)
Category: tutorial
Learn how to guide awen through natural conversation to create professional images, videos, and designs. No prompt engineering required.
Creative work begins with intent, not with prompts.
Most AI creative tools ask you to think like a machine: craft the right keywords, tweak parameters, guess at syntax. [awen works the other way around](/blog/why-awen-is-different). It is a **natural language creative tool** built to understand professional direction as you already speak it. The way creative directors brief a team, the way designers talk through an idea.
No prompt engineering required. If you can explain an idea to a colleague, you can explain it to awen.
## Principles of creative dialogue
Speaking with awen is closer to working with a capable assistant than operating a tool. It responds best when you lead with clarity, direction, and judgment.
### 1. State your intent
Begin with what you want to achieve, not how to technically achieve it. awen interprets purpose first, execution second.
There's no need to ask whether something is possible. Describe what you want to explore and let the conversation develop from there.
### 2. Use natural, professional language
You don't need to reference rendering engines, resolutions, or internal parameters. awen handles the technical layer for you.
Think of the interaction as directing, not configuring.
- **Instead of:** "Hyper-realistic render, preserve geometry, high contrast"
- **Say:** "Create a realistic rendering while preserving the original design."
- **Instead of:** "Exact character consistency, controlled environment"
- **Say:** "Recreate this character in this setting, keeping their defining traits intact."
Clarity beats terminology every time.
### 3. Work step by step
In a professional [design](/solutions/design) or [video production](/solutions/video-production) workflow, direction unfolds in stages. The same approach applies here.
Avoid combining too many transformations into a single request. Introduce changes gradually, one aspect at a time. This keeps the **creative AI workflow** readable, intentional, and traceable. Every decision stays visible and attributable, which matters when you are presenting work to stakeholders or revisiting choices weeks later.
## Working with image references
Most professional work starts with existing material. Brand assets, mood boards, product shots. They are part of the conversation, not separate inputs.
When working on [advertising](/solutions/advertising) or [e-commerce](/solutions/e-commerce) projects, reference your images directly in your request:
- "Use the product from the first image and place it in the environment shown in the second."
- "Apply the lighting style from this reference while keeping our character unchanged."
awen treats references as inputs, not inspiration shortcuts. This preserves creative ownership and keeps the evolution of each asset clearly documented.
## Why conversation matters
Most AI tools are transactional. Each request stands alone. Context evaporates.
awen is context-aware by design. It maintains continuity across a session, so ideas evolve naturally and decisions compound over time. If you asked for a warmer palette twenty messages ago, awen still knows. This is what separates an **AI creative conversation** from a glorified search bar.
For professional and enterprise teams, the difference is material. A continuous dialogue creates a clear lineage of human direction, showing how each output emerged from deliberate creative choices. We wrote about this in depth in our post on [traceability as the gold standard for AI creation](/blog/traceability-gold-standard-ai-creation).
The result is not an asset. It is a documented creative process.
## Start a conversation
The best way to understand awen is to use it. Speak naturally. Lead with intent. Refine with judgment.
*Learn more about *[*why we built awen*](/blog/why-we-built-awen)*, and how our *[*privacy-first architecture*](/blog/privacy-commitment)* keeps your creative process safe.*
[Try awen free](/home) and experience a more direct way of turning ideas into finished work.
#### FAQ
**Do I need to learn prompt engineering to use awen?**
No. awen is designed to understand professional, natural language. The way you would brief a colleague or direct a team. There is no special syntax, no keyword tricks, no parameters to memorize. Describe what you want in plain terms and let awen handle the technical execution.
**Can I use my own brand assets and references?**
Yes. You can upload mood boards, product shots, brand assets, and reference images directly into the conversation. awen uses them as context to guide generation while keeping your materials private and secure.
**Does awen remember context across a session?**
Yes. Unlike most AI tools where each request is independent, awen maintains full context throughout your session. It remembers your earlier directions, references, and creative choices, so you can iterate naturally without repeating yourself.
**What types of content can I create through conversation?**
awen supports [image generation](/solutions/design), [video production](/solutions/video-production), [advertising assets](/solutions/advertising), [e-commerce visuals](/solutions/e-commerce), and more. The conversation adapts to whatever you are creating, from a single hero image to a full campaign suite.
### AI & IP: building the infrastructure for compliance
URL: https://www.awen.ai/blog/ai-licensing-revenue-sharing-models
Published: 2026-02-03T00:00:00.000Z
Updated: 2026-03-24T00:00:00.000Z
Author: Thibault Henriet (CEO)
Category: trust-ethics
How traceability enables ethical AI licensing and fair compensation for creators. Read our vision.
Our original assumption was that as AI systems became more capable, mechanisms for licensing and compensation would naturally follow. That value would be tracked, attributed, and, in some form, exchanged.
In practice, what we observe is different.
## AI as a production tool
Artificial intelligence is increasingly used as a production tool.
Not at the level of singular, high-concept work, but in areas where creative output is repeated, scaled, and distributed. Product imagery, campaign variations, visual assets that are produced in volume and adapted across contexts.
In these workflows, the [cost of generation](/blog/how-does-ai-pricing-actually-work) collapses. What previously required coordination, time, and resources can now be produced almost instantly. The process becomes continuous, and the output abundant. Production costs tend toward zero.
In that context, the role of data becomes less clear.
Every generated image still depends on a set of influences. Styles, compositions, environments, visual patterns that shape the result. These inputs remain present, but they are no longer explicitly handled. They are not selected, licensed, or even necessarily acknowledged.
## The current equilibrium
For now, this does not appear to be a problem.
What we see in practice is a consistent prioritization of speed and cost. The ability to produce quickly, to [iterate freely](/blog/creative-iteration-first-output), to generate at scale outweighs the need to account for the underlying influences.
Even in contexts where higher-quality or more specific inputs could improve the result, there is limited willingness to treat those inputs as something to be acquired or paid for.
This raises a question: if AI becomes embedded across production workflows, in [design](/solutions/design), [advertising](/solutions/advertising), [e-commerce](/solutions/e-commerce), what form does creative value take?
The inputs have not disappeared. They are simply not being tracked or priced. For now, this equilibrium holds. Production accelerates, attribution recedes, and value concentrates at the level of output and distribution.
## When absence accumulates
Whether this remains stable is less clear.
As these systems extend further into production, the absence of attribution does not disappear. It accumulates. It becomes visible in specific contexts, under specific pressures, regulatory, commercial, legal, or simply practical.
This is where our work intersects with the question, without resolving it.
## From traceability to contribution
By making the [process of creation traceable](/blog/traceability-gold-standard-ai-creation), it becomes possible to observe how different inputs contribute to an output. From that visibility, another possibility begins to appear: what is currently absorbed into generation as an unpriced substrate could begin to take on a different status.
Not necessarily as ownership in the traditional sense, nor as a fixed model of licensing, but as something closer to a unit of contribution.
For rights holders, this would represent a shift: their work would no longer exist only as something that is either protected or infringed, but as something that can participate directly in the production process, with a form of value attached to it.
Whether such a system emerges, and under what conditions, remains uncertain. It would require not only technical infrastructure, but alignment between incentives that are, today, largely disconnected.
Traceability does not define what that system should be. But it preserves the structure from which it could emerge.
This infrastructure is built on the same [privacy-first principles](/blog/privacy-commitment) that govern everything we build: your data stays yours, never used for training, never shared.
#### FAQ
**Who owns the content I generate in awen?**
You do, to the extent the content is derived from your own proprietary data. According to our terms, awen assigns all rights, title, and interest in the output content to you for any editorial, marketing, and commercial purposes. We do not claim ownership over the work you create.
**Does awen guarantee the output is copyright-free?**
awen provides the tools to assist you in identifying potential third-party rights via our traceability and reporting features. We provide the transparency required for your legal team to make that assessment, turning an invisible risk into a manageable one.
**If I upload my own brand assets, are they safe?**
Yes. Your uploaded data remains your sole property. awen uses this data strictly for the technical provision of the service and never for training our models or for any other purpose.
**Can I use awen for commercial work?**
Yes. awen is designed for commercial use. Our architecture, private infrastructure, no retraining on user data, full traceability, is built to satisfy the compliance requirements of commercial enterprises.
**How does the Rights Registry work?**
The Rights Registry is a forward-looking capability we are developing. It will allow users to identify when a generation has been heavily influenced by a registered third-party style or asset. If detected, the system will offer a pathway to clear that usage, similar to licensing a stock photo, ensuring the original creator is compensated and the user is legally protected.
**Is my work used to train the AI?**
No. We do not train models on customer data. This is a fundamental clause in our enterprise agreements. Your work improves your project context, but it does not improve the base model for other users.
### Traceability on awen: the gold standard for AI creation
URL: https://www.awen.ai/blog/traceability-gold-standard-ai-creation
Published: 2026-02-02T00:00:00.000Z
Updated: 2026-03-24T00:00:00.000Z
Author: Thibault Henriet (CEO)
Category: trust-ethics
Why we built the first AI creative platform with full lineage tracking and audit-ready exports.
We did not begin with traceability as an objective.
Our initial concern was simpler: how creative work unfolds in practice. It rarely arrives fully formed. [It emerges gradually](/blog/creative-iteration-first-output), through fragments, references, associations. The process is neither linear nor entirely conscious, but shaped as much by intuition as by intention.
Artificial intelligence accelerates this process to an unprecedented degree. It compresses exploration into seconds. It allows for a form of iteration that approaches the speed of thought. But in doing so, it also alters something more fundamental: the conditions under which images are produced have changed.
The internet now constitutes an open field of creative material. Styles, compositions, textures, environments, faces: everything is available, accessible, and, in various ways, reproducible.
The act of generation produces outputs while often erasing the path that led to them. The sequence of decisions, inputs, and transformations collapses into a single result.
## When opacity meets production
For a time, this opacity is not perceived as a limitation. On the contrary, it can be experienced as a form of liberation, which contributes to a sense of creative fluidity.
Yet as these tools begin to extend beyond experimentation and into production, the absence of a readable process introduces a different kind of tension. If one were to ask, with precision, how an output came into being, the answer would remain approximate.
We encountered this not as an abstract problem, but as a practical one. Rather than attempting to regulate or constrain the process, we asked a different question: what would it mean to make it observable?
## Making creation observable
In awen, this question takes a concrete form: creation unfolds through language, as a conversation. Each instruction, each adjustment, each input is articulated as part of that exchange.
From this, a lineage emerges.
Every output carries with it the sequence of what led to it:
- the prompts that shaped it,
- the data points that were introduced, whether text, image, video, sound, or 3D,
- the successive transformations that refined it over time.
This lineage is not inferred after the fact. You can access it at any time to return to an output and follow its development step by step. This is what makes [creative direction on awen](/solutions/creative-direction) not only iterative but traceable.
In this sense, the output is no longer a single point, but the visible result of a trajectory.
## The awen.zip: audit-ready exports
We later realized that for traceability to be useful, it had to be portable. That is why we introduced the awen.zip.
When you export an output from awen, you can download a structured archive that contains both the result and the steps that produced it. You get a fully folderized package that reconstructs the creative process.
Each generation is organized in its own folder sequence, preserving the iterative history.
Text files accompany every asset, detailing the exact prompts and parameters used, as well as each data point introduced as an input.
A visual `history-graph.png` maps the relationships between assets, showing how one idea branched into another. It provides a readable view of how the process evolved.
This is built on the same [privacy-first architecture](/blog/privacy-commitment) that governs the rest of the platform: your data stays yours, never used for training.
## Traceability as an industry standard
As AI is used to generate assets that are published, distributed, and relied upon, the question of how something was made starts to matter in a more practical way.
We do not know how regulations, norms, or expectations will evolve around this. What we do know is that current workflows discard most of the information that would be needed to answer even simple questions about origin, influence, or construction.
Traceability does not resolve these questions entirely, but it can support more robust practices around AI-generated content, and provide a form of practical assurance when that becomes necessary. It also opens the door to [new licensing and revenue-sharing models](/blog/ai-licensing-revenue-sharing-models) that depend on clear provenance.
Whether in [design](/solutions/design), [advertising](/solutions/advertising), or [video production](/solutions/video-production), the principle is the same: if the process is observable, the output can be trusted.
#### FAQ
**Does traceability mean you are training on my data?**
No. Traceability and model training are completely separate. The traceability logs, prompts, history graphs, lineage data, are stored solely for your benefit, to provide you with an audit trail and exportable history. We do not access this data to train, retrain, or fine-tune our foundation models.
**Is the awen.zip export legally binding?**
awen provides a comprehensive technical record of the creation process, but we are a technology provider, not a legal authority. The awen.zip provides the evidence required to support claims of ownership and provenance, prompts, timestamps, lineage, which is essential for legal teams to assess copyright and commercial safety.
**How detailed is the history graph?**
The history graph visualizes the parent-child relationships between assets. If you take Image A and ask awen to "make it brighter," resulting in Image B, the graph shows a direct line from A to B. It captures the logical flow of the conversation, making it easy to explain the creative process to stakeholders.
**Where is this traceability data stored?**
All traceability data, including images and history logs, is stored in our secure infrastructure in Frankfurt, Germany. The data is encrypted at rest and in transit, ensuring GDPR compliance and full data sovereignty.
**Can I share the zip file with my client?**
Yes. The awen.zip is designed to be shared. It contains standard formats (JPG, PNG, TXT) that can be opened on any computer without needing an awen account. This makes it a practical deliverable for agencies and teams needing to hand off assets with a clear audit trail.
### Your creative work is private by design
URL: https://www.awen.ai/blog/privacy-commitment
Published: 2026-01-30T00:00:00.000Z
Updated: 2026-02-03T00:00:00.000Z
Author: Thibault Henriet (CEO)
Category: trust-ethics
awen never trains on your data. Discover the secure, private AI image generator built for professionals. Read more.
Creativity is intimate.
The early stages of any project, the messy sketches, the rough ideas, the "bad" versions, are fragile. They are the raw material of innovation, and they require a safe space to grow before they are ready for the world. When you are exploring a new aesthetic for **[AI and design](/solutions/design)** or brainstorming a controversial campaign angle, you need the freedom to fail without an audience.
We built awen on a simple, non-negotiable founding principle: **your creative process belongs to you.**
In an industry where "sharing" is often the default and user data is treated as fuel for model training, we have taken [a different path](/blog/why-awen-is-different). We believe that for a tool to be a true creative partner, it must first be a vault. Professionals don't just need a tool; they need a **private AI image generator** that acts as a sanctuary for their ideas.
## Why Creative Intimacy Matters
Most AI platforms operate on a "public by default" model. You generate content, and it immediately appears in a public gallery or a Discord channel unless you pay a premium. This forces you to self-censor. You can't experiment freely or work on sensitive client IP if you know the world is watching.
For **[creative direction](/solutions/creative-direction)**, this is a dealbreaker. You cannot iterate on a luxury brand's visual identity in a public square.
At awen, we do not have public galleries. We believe that the act of creation is personal. You should choose when, how, and if you share your work. Until you hit export, your workspace is a private studio, not a glass house. This commitment to privacy makes awen a **secure AI art generator** designed specifically for the needs of enterprise and professional users.
## No Training on Your Work
The biggest fear for creative professionals, from illustrators to **[video production](/solutions/video-production)** teams, is that their tool is learning from them only to replace them. They worry that their unique style or proprietary concepts will be absorbed into a model and regurgitated for a competitor.
Our stance is absolute. We are an **AI image generator with no model training** on your data.
- **No Retraining**: We do not use your prompts, your generations, or your interactions to retrain our models.
- **No Data Mining**: Your creative output is not analyzed to improve our algorithms.
- **Private Actions**: What you do inside the platform stays inside the platform.
This ensures that **[advertising teams](/solutions/advertising)** and agencies can work on unreleased campaigns without fear of leaks or data scraping. We offer an **AI art tool no training on user data**, ensuring that your intellectual property remains exclusively yours.
## The Data You Import Remains Yours
A key part of the modern creative process is bringing in outside inspiration, mood boards, brand assets, product photography, and proprietary sketches. When you import these into awen to guide the AI, they enter a safe harbor.
Whether you are an **[e-commerce manager](/solutions/e-commerce)** uploading upcoming product lines or a designer uploading rough sketches, we treat your uploaded assets with the same strict privacy as your generations. They are used solely to provide context for your current session and are never shared, communicated, or used for model training.
This capability transforms awen into an **ethical AI art generator**, where you can leverage the power of AI without compromising the integrity of your source materials.
## Engineered for Privacy
Trust requires more than just a promise; it requires a robust architecture. awen is built as a secure, cloud-native application where privacy is engineered into every layer. We are an **EU based AI image tool**, and we treat data sovereignty as a feature, not a compliance checkbox.
### EU Residency at the Core
Your data lives in Frankfurt, Germany. From database records to file storage, our infrastructure is European by default. We adhere to the strictest data protection standards not just because we have to, but because it is the right place for your work to live. This makes us a fully **GDPR compliant AI image generator**, suitable for European enterprises and global brands that demand the highest standards of data protection.
### The Intelligent Barrier
We designed a unique architectural safeguard: **The Proxy Layer**. Your browser never speaks directly to an AI provider. Instead, our backend acts as a secure intermediary. It strips away metadata and ensures that only the strict minimum, the prompt or reference necessary for inference, is transmitted. It acts as a firewall for your intent, ensuring that third-party providers never see who you are or what broader project you are working on.
### Encryption Everywhere
Your ideas are secure the moment they leave your device. Every interaction is encrypted in transit via TLS 1.2+, and every asset is encrypted at rest using enterprise-grade standards. Your vault is sealed.
### World-Class Infrastructure
We didn't reinvent security; we built on giants. Our platform relies on Vercel, PlanetScale, and AWS, providers that maintain SOC 2 Type II and ISO 27001 certifications. You get the agility of a startup with the security posture of an enterprise. This is what defines a truly **secure AI art generator**.
## Trust is the Foundation
We are building awen for designers, creative directors, marketers, and producers who need professional-grade tools. Professionalism requires trust.
You cannot build a career or a campaign on a platform that mines your ideas. You need an **AI image generator with no data collection** practices that endanger your business. You need a **copyright safe AI image generator** that allows you to retain full ownership of your output.
We are committed to protecting your intellectual property and your creative process. We offer an **AI art tool for commercial use** where the terms of service are simple: what you make is yours.
Focus on the work. We'll handle the vault.
*This post is part of our commitment to enterprise-grade AI. Learn how *[*traceability on awen*](/blog/traceability-gold-standard-ai-creation)* provides audit-ready exports, and explore our vision for *[*ethical AI licensing*](/blog/ai-licensing-revenue-sharing-models)*.*
#### FAQ
**Is my data used to train AI models?**
No. We have a strict "No Retraining" policy. Your prompts, uploaded assets, and generated outputs are never used to train, retrain, or fine-tune our models. Your creative work remains private and is not analyzed to improve our algorithms.
**Where is my data stored?**
All core customer data, including platform data, database records, and stored content, is hosted and processed within the European Union, specifically in **Frankfurt, Germany** (AWS region `eu-central-1`). We do not transfer core data outside the EU.
**Is awen GDPR compliant?**
Yes. awen acts as a data processor and operates in full alignment with the GDPR (EU Regulation 2016/679). We apply appropriate technical and organizational measures to protect customer data and rely on GDPR-compliant safeguards for any necessary third-party sub-processors.
**Do you sell my data to third parties?**
No. awen does not sell, rent, or monetize customer data in any form. We do not share customer data with third parties for marketing, advertising, or data-mining purposes.
**How is the platform secured?**
awen is built on a secure, cloud-native architecture.
- **Encryption**: All data is encrypted in transit using TLS 1.2+ and at rest using industry-standard encryption.
- **Isolation**: Customer data is strictly logically segregated by organization and user at the application and database level.
- **Proxy Layer**: Your browser never communicates directly with AI providers; our backend acts as a secure proxy to strip metadata and protect your identity.
### Why we built awen: the intelligent creative partner
URL: https://www.awen.ai/blog/why-we-built-awen
Published: 2026-01-20T00:00:00.000Z
Author: Thibault Henriet (CEO)
Category: company-news
We built awen to amplify human creativity, not replace it. Discover our vision for an intelligent creative partner.
Before we wrote a single line of code, we listened. We spent countless hours interviewing creative professionals, designers, directors, video producers, and artists. We found that their work wasn't just about output; it was about the hours invested in research, conceptualization, and prototyping.
At the same time, the first wave of AI creative tools arrived. But they didn't feel creative. They felt technical, parameter-heavy, and prompt-based. They forced creatives to engineer their ideas.
We saw a different path. We built awen to be a **creative partner**: an entity you can think and visualize with, offering control and precision. A partner that accompanies your imagination rather than automating it away.
## The problem with "prompting"
Creativity is a human quality by nature. We believe artificial intelligence should enable a new form of interaction with our mind, not replace it.
Most current tools require you to learn their language. You struggle with complex menus, parameter sliders, and prompt engineering just to get a usable result. This friction breaks the flow state, turning the joy of creation into a technical troubleshooting session.
We wanted to capture the interaction of a true collaboration. We wanted an experience that responds to your incentives, understands your intent, and navigates your thoughts alongside you.
## Enter creative cognition
[awen is different](/blog/why-awen-is-different) because it possesses **creative cognition**. It doesn't just process words; it understands intent, reasons through ideas, and turns conversation into high-quality visuals.
It is the simplicity of this experience that sets us apart. Rather than producing single-shot outputs that you have to accept or reject, awen works with you step-by-step. It remembers the context of your project, building toward a finished work just like a human collaborator would.
### How the agent works
Because awen understands your creative context, you get usable outputs faster and with fewer iterations. Our agent plans and routes tasks across the best models in text, image, video, 3D, and sound:
- **Intelligent Selection**: It selects the best model for each specific step of your workflow.
- **Multi-Modal Synthesis**: It combines multiple models when needed to achieve complex results.
- **Adaptive Learning**: It adapts to your feedback, ensuring the results improve as the project evolves.
## Built for trust and traceability
If AI is becoming a new production engine, trust is non-negotiable. We built awen with traceability at its core to ensure copyright compliance and provide insurance for commercial usage.
awen tracks the lineage of every asset. We record every prompt, input, and reference used across images and videos. When you are done, the **awen zip file** enables you to export this entire lineage, providing a [transparent history of how the work was created](/blog/traceability-gold-standard-ai-creation). Transparency isn't an afterthought; it's a feature.
## Who is awen for?
We built this for [anyone who wants professional-grade creative power](/solutions/creative-play) without the technical learning curve.
- **[Creative Directors](/solutions/creative-direction)** who need to explore dozens of directions before a pitch.
- **[Designers](/solutions/design)** iterating on visual concepts at the speed of thought.
- **[Advertising teams](/solutions/advertising)** producing campaigns across every format.
- **[E-commerce managers](/solutions/e-commerce)** who need fresh product imagery constantly.
- **[Video producers](/solutions/video-production)** developing storyboards and animatics.
If you have ever felt like your tools were slowing down your ideas instead of accelerating them, you will understand why we built this.
## The future of creative partnership
Our vision is simple: awen should be the default creative partner for anyone bringing ideas to life. Not a replacement for human creativity, but an amplifier. A collaborator that handles the technical execution while you focus on the vision.
We are building in public and sharing everything we learn along the way. The problems we are solving aren't unique to us, they are shared by every creative professional who has ever felt held back by their tools.
This is just the beginning. [Try awen free](/home) and join us on the journey.
## Changelog
### Introducing Improved Image Editing
URL: https://www.awen.ai/changelog/introducing-improved-image-editing
Published: 2026-09-09T14:59:30.496Z
Image editing in Awen is now powered by GPT 2.5 Sunburst, with improved detail preservation across iterations.
Image editing in Awen is now powered by GPT 2.5 Sunburst, with improved detail preservation across iterations.
Refine materials, change backgrounds, and adjust lighting while keeping the details you want to preserve. Build on each edit, so your image can evolve with your creative direction.
### A new level of control in video generation
URL: https://www.awen.ai/changelog/a-new-level-of-control-in-video-generation
Published: 2026-08-26T00:00:00.000Z
Create up to 30 seconds of video with up to 50 image, video, and audio references, with greater fidelity and consistency from references to motion.
Video generation in Awen is getting more capable: up to 30 seconds of video, with up to 50 image, video, and audio references.
That means richer workflows around people, products, characters, branded assets, campaign material, camera motions, and established visual worlds **with greater fidelity and consistency from references to motion.**
As video generation reaches new horizons, the context behind each creation matters more. That's where **Lineage** comes in. Awen automatically records the path behind each creation: the inputs, generations, edits, and transformations that led to the final asset.
With **awen.zip**, the asset can be exported together with that history, giving creative, legal, and compliance teams a clear record of how the work was made.
[Try it now by generating videos on Awen.](/home)
### Meet Project Drive
URL: https://www.awen.ai/changelog/meet-project-drive
Published: 2026-08-21T00:00:00.000Z
Every file, creation, and conversation in your project now lives together in one continuous workspace.
## Keep every idea within reach
Import. Generate. Organize. Move. Change views. Run multiple conversations and generations in parallel.
Open any item, bring it back into the conversation, and keep creating from exactly where you left off.
## One project. Every creative tool.
Project Drive connects your work to Awen's infinite whiteboard and image editor, with documents, video editing, presentations, and more to come.
## Your work. Always yours.
Everything you import or create in Awen belongs to you. We don't train on it, and you can take it with you whenever you choose.
### Seedance 2.5: 30-second videos in one take
URL: https://www.awen.ai/changelog/seedance-2-5
Published: 2026-08-07T00:00:00.000Z
Create 30-second videos in one pass with sound and up to 30 reference images, keeping characters, styles, and locations consistent.
You can now use Seedance 2.5 in awen to create clips up to **30 seconds long in one pass**, with sound and up to 30 reference images to keep characters, styles, products, and locations consistent.
## A whole scene in one generation
Most video models in awen generate clips up to 15 seconds long. Seedance 2.5 doubles that limit, giving you enough time for a complete scene or multi-shot sequence without stitching shorter clips together.
## Keep more of your world consistent
Seedance 2.5 accepts up to **30 reference images**, up from nine. Give awen several views of a character, a mood board, a product, or a location, and it can carry those details across the full clip.
It also follows framing, composition, and staging more closely than Seedance 2.0, giving you more control over specific shots.
## Sound and resolution
Sound is on by default at no extra generation cost, with native speech across 11 languages. You can still ask for a silent clip.
Seedance 2.5 is available at **720p** and **480p**. Use 720p for its best output quality or 480p for lower-cost exploration. For final work at 1080p or 4K, use Seedance 2.0 or upscale the finished video.
Describe the video you want, and awen selects Seedance 2.5 whenever it is the best fit.
[Create your next video in awen](/home).
### Awen is now SOC 2 compliant
URL: https://www.awen.ai/changelog/soc-2-compliance
Published: 2026-06-16T00:00:00.000Z
Awen is now SOC 2 Type II compliant, independently verified by an external auditor, with security documentation available in our Compliance Center.
Awen is now **SOC 2 Type II compliant**, independently verified by an external auditor.
This audit validates controls designed to protect customer data and support enterprise vendor reviews over time.
We also made our Compliance Center easier to access. Customers and qualified prospects can review security documentation, subprocessors, policies, compliance updates, and request access to the SOC 2 report from one place.
[Open the Compliance Center](https://compliance.awen.ai/overview)
[Learn more about security at awen](/security)
[Try Awen free](/home)
### Introducing 3D Modelization
URL: https://www.awen.ai/changelog/introducing-3d-modelization
Published: 2026-06-15T00:00:00.000Z
Ask Awen to render something in 3D and get a complete model you can use, refine, and bring into your own pipeline.
You can now ask Awen to render something in 3D, and it builds a complete model you can use, refine, and bring into your own pipeline.
Because a 3D model is only useful when it's accurate, Awen leans toward the highest precision by default, and tells you when a lighter pass will do, exactly as it does for resolution in images.
It handles the engineering end to end:
- **Mesh:** around 150k triangles by default, scalable from 2k to 2M triangles, or 4k to 200k quads
- **Precision:** set high by default, because a 3D model needs to be exact to be useful
- **Format:** exports as GLB out of the box, with the full range of formats available on request
- **Texture:** high definition, on by default
- **Geometry intent:** creative interpretation, or held faithful to the source
- **Symmetry:** asymmetric by default to stay true to the object, switchable to symmetric when you need it
You can steer the intent at any point. Ask for a creative take, or keep it true to the original.
[Try it now on Awen](/home).
### Model Discovery
URL: https://www.awen.ai/changelog/model-discovery
Published: 2026-06-10T00:00:00.000Z
See which models are performing best on Awen right now.
### **See which models are performing best on Awen right now.**
Awen handles the engineering. Every request is routed to the strongest combination of models for the task, parameterizing and prompting so you never have to think of AI engineering.
Now you can see it. Model Discovery shows the top performing models for each kind of media at a given point in time, whether you're creating text, images, video, or 3D, and keeps that picture current as performance shifts.
For most, it's simply good to know. For those who like to be hands on, the choice is there: click a preference, and Awen will follow it.
New model integrations appear here too, marked with a soft blue pulse the moment they arrive.
### My files: every asset you've made or brought to Awen, now a click away
URL: https://www.awen.ai/changelog/my-files-every-asset-a-click-away
Published: 2026-06-09T00:00:00.000Z
Your work doesn't live in one place, so your files shouldn't either.
Your work doesn't live in one place, so your files shouldn't either. Until now, finding a past generation or an imported asset meant leaving what you were doing to go look for it.
My Files changes that. It's a pocket tool that holds everything you've created or brought into Awen (images, videos, imports, logos, fonts) and keeps it within reach from anywhere. The home page, inside a project, mid-conversation. It's always there.
Open it, and your entire library is one click away. Pull any asset straight into a new generation, drop it in as a reference, or bring it into an edit without breaking your flow.
[Try Free Awen](/home).
### Edit videos with text and preserve every detail
URL: https://www.awen.ai/changelog/edit-videos-with-text-and-preserve-every-detail
Published: 2026-06-05T00:00:00.000Z
Edit videos using natural language, work with clips up to 30 seconds long, and upscale your final outputs to 4K resolution.
Edit videos using natural language, work with clips up to 30 seconds long, and upscale your final outputs to 4K resolution.
This week, we're introducing Aleph 2.0, a new video editing model that lets you modify specific elements in a video through text while preserving the rest of the scene. We're also launching a new Video Upscaler for sharper, higher-resolution outputs up to 4K.
## Change one element, preserve the rest
Describe what you want to change, a product color, hairstyle, piece of clothing, or another visual element, and Awen updates only that part of the video.
Backgrounds, lighting, composition, and surrounding details remain unchanged.
**New editing capabilities:**
- Edit videos using natural language
- Modify specific visual elements
- Preserve the rest of the scene
- Maintain visual consistency throughout the clip
## Edit longer videos
Aleph 2.0 supports video edits up to **30 seconds** and **30 FPS**, making it suitable for ads, social content, and short-form productions.
## Upscale videos to 4K
The new Video Upscaler increases resolution up to **4K** while improving sharpness and fine details.
**Upscaling capabilities:**
- Upscale videos up to 4K
- Improve clarity and detail
- Produce higher-quality final outputs
Available now in Awen.
Try Awen free.
### A clearer view of your usage
URL: https://www.awen.ai/changelog/clearer-view-of-your-usage
Published: 2026-06-02T00:00:00.000Z
This week, we're introducing a new approach to usage transparency: where most AI platforms abstract consumption into credits, we believe you should be able to see what actually happened.
### Every action in awen is now itemized.
See the model used, input and output tokens, and generation specifications where applicable ; including image resolution, video resolution, and duration.
You can also filter usage by project, making it easier to understand the cost of any project.
### A more intelligent Awen
URL: https://www.awen.ai/changelog/more-intelligent-awen
Published: 2026-05-28T00:00:00.000Z
An updated version of Awen that thinks more like a creative partner, with better understanding, planning, and execution across complex requests.
This week, we're introducing an updated version of Awen, designed to think more like a creative partner.
## Better at understanding, planning, and executing
Even when ideas are abstract, incomplete, or evolving, Awen can now build clearer plans, break complex requests into steps, and execute across multiple actions with greater coherence.
We encourage you to ask away anything and are excited for you to discover this on [Awen](/home).
### Run edits across entire image sets with batch processing
URL: https://www.awen.ai/changelog/batch-image-editing
Published: 2026-04-28T00:00:00.000Z
Apply the same image edit across multiple assets at once using batch processing and sub-agents.
This week, we're introducing batch image editing in Awen. You can now run edits across entire image sets by uploading multiple assets, describing the change once, and letting Awen apply it consistently across all outputs.
## Edit multiple images in a single pass
Instead of editing images one by one, Awen now supports transformations across large sets of assets.
Using sub-agents, edits are applied in parallel, maintaining consistency while significantly reducing manual work.
**Batch editing capabilities:**
- **Run edits across sets:** Apply the same transformation to multiple images
- **Sub-agent processing:** Parallel execution for faster results
- **Consistent outputs:** Uniform edits across all assets
- **Simplified workflow:** Describe once, apply everywhere
## Built for high-volume image workflows
Batch processing is designed for workflows where consistency and scale matter, from asset production to iterative design changes.
[Try awen free](/home) and edit your next image set in one pass.
### Generate videos in 4K resolution
URL: https://www.awen.ai/changelog/4k-video-generation
Published: 2026-04-24T00:00:00.000Z
Create videos in 4K with higher clarity, detail, and output quality.
This week, we're introducing 4K video generation in Awen. You can now generate videos at higher resolution, producing sharper visuals suitable for professional and high-quality outputs.
## Higher resolution, better visual quality
4K generation increases the level of detail and clarity in your video outputs.
This is especially useful for content that requires high resolution, including marketing visuals, presentations, and production-ready assets.
**4K video improvements:**
- **4K resolution output:** Generate videos with higher pixel density
- **Improved clarity:** Sharper details and cleaner visuals
- **Production-ready quality:** Suitable for high-resolution use cases
4K video generation is now available in Awen.
[Try awen free](/home) and start generating in 4K.
### Improved image to SVG generation for cleaner outputs
URL: https://www.awen.ai/changelog/image-to-svg-improvements
Published: 2026-04-20T00:00:00.000Z
Generate more accurate and reliable SVGs from images with improved image-to-SVG conversion.
This week, we've upgraded image-to-SVG generation in Awen. Outputs are now sharper and more consistent, especially for technical visuals and structured designs.
## More precise SVG conversion
The updated image-to-SVG pipeline improves how shapes, lines, and details are interpreted from source images.
This results in cleaner vector outputs that require less post-processing.
**SVG improvements:**
- **Sharper outputs:** Cleaner lines and improved detail accuracy
- **More reliable conversion:** Better consistency across inputs
- **Optimized for structure:** Improved results for diagrams and technical drawings
## Better suited for design workflows
These improvements make image-to-SVG generation more usable in real design and production environments.
Whether you're working with diagrams, icons, or structured visuals, outputs are more predictable and easier to use.
[Try awen free](/home) and convert your next image to SVG.
### Introducing Lineage
URL: https://www.awen.ai/changelog/lineage
Published: 2026-04-09T00:00:00.000Z
Every creation in awen now carries the full path that led to it. Introducing Lineage and awen.zip, structured exports of your creative history.
At awen, our initial concern was simple: how creative work unfolds in practice.
The act of generation produces outputs while often erasing the path that led to them. Decisions, inputs, and transformations collapse into a single result.
We encountered this not as an abstract problem, but as a practical one. Rather than constrain the process, we asked a different question: **what would it mean to make it observable?**
With lineage, every creation in awen carries the full path that led to it, **stored automatically as you create**.
We're also introducing **awen.zip**: a structured export containing both your final asset and the complete history behind it.
We're excited for you to discover this on [awen](/home).
### New Homepage and Projects Page
URL: https://www.awen.ai/changelog/new-homepage-and-projects-page
Published: 2026-03-24T00:00:00.000Z
A redesigned homepage for faster workspace access and a dedicated projects page to manage all your work in one place.
Until now, getting to your most-used tools and recent projects took a few extra steps. The new homepage puts them front and center, with a more structured layout and an updated sidebar that makes core actions easier to reach.
**Navigation improvements:**
- **Redesigned homepage:** Your workspace, tools, and recent work visible immediately
- **Updated sidebar:** Core views and actions accessible without navigating away
- **Fewer steps:** Less clicking between where you are and where you need to be
## A dedicated projects page to manage your work
Projects used to live across different areas of the interface. Now they're all in a single, dedicated view.
Access, organize, and revisit your work from one place, without switching between sections.
**Projects updates:**
- **Centralized projects view:** All projects in one page
- **Improved organization:** Easier access to past and active work
- **Faster navigation:** Jump between projects without context switching
## Settings within reach
Key controls like workspace and account settings are now available with fewer clicks. No more digging through menus to adjust something mid-workflow.
[Try the new homepage](/home) and start your next project from a cleaner starting point.
### New Lightbox with Chat-Based Image Editing
URL: https://www.awen.ai/changelog/new-lightbox-chat-image-editing
Published: 2026-03-24T00:00:00.000Z
A redesigned lightbox for clearer image evaluation and the ability to edit images directly using chat, without leaving the view.
Evaluating generated images used to mean squinting at thumbnails or jumping back to the main workspace to make changes. The new lightbox fixes both: images are displayed larger and clearer, and you can now edit them directly using chat without leaving the view.
## Improved image readability and focus
The lightbox layout now prioritizes the image itself. Results are displayed at a larger size with less visual noise around them, making it easier to judge composition, lighting, and detail at a glance.
Surrounding context, like nearby results from the same conversation, stays accessible without competing for attention.
**Lightbox improvements:**
- **Clearer image display:** Larger, more readable results
- **Better focus:** Reduced visual noise around the asset
- **Context preserved:** Access nearby results without leaving the view
## Edit images directly with chat
Previously, refining an image meant closing the lightbox and returning to the conversation. Now you can prompt changes right from the lightbox, adjust lighting, swap materials, refine composition, and see the updated result in place.
The editing loop stays tight: generate, review, refine, all without switching views.
**Editing improvements:**
- **Chat-based edits:** Modify images directly from the lightbox
- **Faster iteration:** Refine results without changing views
- **Seamless workflow:** Generate, review, and edit in one place
[Try the new lightbox](/home) and edit your next image without leaving the view.
### New video editing tools: 4K upscaling and motion transfer
URL: https://www.awen.ai/changelog/video-4k-upscaling-motion-transfer
Published: 2026-03-17T00:00:00.000Z
Upscale generated or imported videos to 4K resolution, and transfer motion from one video to another. Two new tools for professional video workflows.
awen now includes two new video editing tools: **4K upscaling** and **motion transfer**.
## 4K video upscaling
You can now upscale generated or imported videos to **4K resolution**. Whether you are preparing content for broadcast, digital campaigns, or large-format displays, 4K upscaling ensures your video assets meet production standards without re-rendering from scratch.
## Motion transfer
Motion transfer lets you apply the **movement from one video to another**. Transfer the motion of a character in one clip to a different visual while preserving the target subject.
Reuse choreography across different scenes, apply real-world motion to generated visuals, or explore variations of the same movement with different subjects.
- **4K upscaling:** Increase video resolution up to 4K
- **Motion transfer:** Apply movement from one video to another
- **Expanded video workflows:** More control over motion and output quality
[Try awen free](/home) and start producing high-resolution video with the new editing tools.
### Studio carousel view for easier image browsing
URL: https://www.awen.ai/changelog/studio-carousel-view
Published: 2026-03-12T00:00:00.000Z
Swipe through generated images directly in the Studio lightbox. Compare variations at full size without reopening assets one by one.
Studio now includes a **carousel view** inside the lightbox. Instead of opening results one by one, you can swipe through generated assets and compare variations without leaving the view.
## Browse results at full size
When working through multiple iterations, the carousel keeps you in flow. You see each result at full size while staying one swipe away from the next.
This is especially useful during high-volume generation sessions where evaluating subtle differences between variations matters. The carousel gives you a larger preview of each image while keeping nearby results accessible.
- **Swipe through results:** Navigate generated images in sequence
- **Larger previews:** Full-size view while keeping nearby results accessible
- **Faster comparison:** Evaluate variations without reopening assets
[Try awen free](/home) and browse your creations with the new carousel view.
### Faster image generation with Fast and Precise modes
URL: https://www.awen.ai/changelog/fast-and-precise-generation-modes
Published: 2026-03-04T00:00:00.000Z
Choose between Fast mode for quick, low-cost iteration and Precise mode for production-ready fidelity. Switch between them at any point in your creative workflow.
Image generation in awen now supports two modes: **Fast** and **Precise**. You choose the one that matches where you are in your creative process.
## Fast mode for rapid iteration
Fast mode produces results significantly quicker and at a lower generation cost. It is ideal when you are testing visual directions, iterating on compositions, or narrowing down a concept before committing to final quality.
When speed matters more than pixel-level precision, Fast mode keeps your creative momentum going.
## Precise mode for final output
Precise mode delivers higher accuracy and detailed outputs. When you have locked a direction and need production-ready fidelity, Precise mode gives your final assets the level of detail they require.
## Switch modes at any point
You can switch between Fast and Precise at any point in a conversation. Start in Fast to explore, then move to Precise once the direction is clear. No need to restart the session or lose context.
- **Fast mode:** Quicker output and lower cost for rapid experimentation
- **Precise mode:** Higher fidelity for production-ready results
- **Flexible workflow:** Switch between modes depending on whether you are exploring or refining
[Try awen free](/home) and see how generation modes adapt to your creative pace.
### Studio View: Every Creation at a Glance
URL: https://www.awen.ai/changelog/studio-view
Published: 2026-02-27T00:00:00.000Z
Every image and video from a conversation, instantly browsable. Studio view gives your AI creations a dedicated space to preview, compare, and reuse.
This week, we are introducing **Studio view**, a dedicated space to browse every image and video created in a conversation. No more scrolling through long threads to find the shot you loved three prompts ago.
## Browse your creations in a visual grid
Open Studio from the view selector and see every generation laid out in a single grid. Click any asset to preview it full-size, send it straight to the whiteboard with **Open in Whiteboard**, or select multiple pieces to download and manage them together.
**Key capabilities:**
- **Visual grid**: See every image and video from a conversation in one place, organized chronologically.
- **Full-size preview**: Click any asset to open it in a lightbox for a closer look.
- **Whiteboard integration**: Send any asset directly to the whiteboard with one click.
- **Bulk selection**: Select multiple assets to download or manage them together.
## A dedicated space for your creations
When you generate dozens of images and videos in a single conversation, the chat thread becomes hard to navigate. Studio view solves this by pulling every visual output into one place. You get a clear overview of everything you have created, organized in a grid that makes it easy to spot the right asset without context-switching.
Whether you are comparing lighting variations, picking the best frame for a campaign, or collecting final deliverables, Studio keeps your creative output front and center.
## How to use
- Open a conversation and switch the view to **Studio** (next to Chat and Whiteboard).
- Scroll the grid to browse every image and video generated in that conversation.
- Click an asset to preview it full-size; use **Open in Whiteboard** to add it to the whiteboard.
- Select multiple assets to download or manage them in bulk.
[Open Studio view](/home) and keep your best work where you can see it.
### Floating Chat and The Pocket Asset Manager
URL: https://www.awen.ai/changelog/floating-chat
Published: 2026-02-17T00:00:00.000Z
A modular workspace that stays out of your way. Float your chat anywhere on the canvas and manage every asset from a single searchable hub.
This week, we are introducing a modular evolution to your workspace: **Floating Chat** and **The Pocket**. These updates move the interface out of your way, keeping your canvas as the focus of your creative process while your entire asset library stays a click away.
## Design with floating chat
The new floating chat is a modular command center that optimizes result visibility. Instead of a fixed sidebar, you now have a flexible interface that you can position anywhere on your canvas.
**Key workspace improvements:**
- **Flexible placement**: Move the chat box from left to center of your screen to keep your primary design visible. (Canvas mode only)
- **Toggle visibility**: Easily hide or display the chat to switch between focused creation and active prompting.
## Manage assets with The Pocket
We are also introducing **The Pocket**, a dedicated space where all your creations and attachments live. This centralized hub enables smoother asset management, allowing you to browse every iteration without leaving your active project.
The Pocket acts as your visual memory, storing both your AI-generated outputs and your uploaded attachments in one searchable interface.
## Fluid navigation for complex projects
These updates solve the common frustration of cluttered workspaces during high-volume design cycles. By separating the conversation from the canvas and centralizing asset storage, awen lets you manage complex creative directions without the UI getting in your way.
- **Instant history**: Open your full chat history whenever you need to revisit a specific creative decision.
- **Modular layout**: Tailor your workspace to your specific workflow, whether you are doing rapid ideation or high-fidelity refinement.
[Try awen free](/home) and see how a modular workspace transforms your creative flow.
### Video Producer: Create Films Through Conversation
URL: https://www.awen.ai/changelog/video-producer
Published: 2026-02-16T00:00:00.000Z
Describe the film in your head and watch awen turn it into a cinematic sequence. Up to 5 inputs, 15-second clips, and automatic multi-clip orchestration.
This week, we are introducing **Video Producer**, a major leap in how you create and edit motion content. We've replaced complex timelines with a conversational engine that understands your creative intent, allowing you to move from static assets to cinematic sequences in minutes.
## One conversation, five inputs
Video Producer handles up to five distinct inputs simultaneously. Whether you have a single hero image, a series of style references, or two frames representing a "start" and "end" state, awen figures out the best way to bring your assets to life.
**New video capabilities:**
- **Extended clip duration**: Generate high-fidelity motion clips up to 15 seconds long.
- **Multi-input intelligence**: Use up to 5 images or videos at once to define style, characters, and action.
- **Intuitive methods**: awen automatically chooses between animating a single photo, creating smooth transformations, or evolving a shot through multiple "beats" based on your description.
## Propose, sequence, and orchestrate
Creating long-form content no longer requires manual splicing. If your vision exceeds 15 seconds, Video Producer shifts into **Orchestration Mode**. It breaks your idea into scenes, generates each clip, and assembles them into a single cohesive sequence.
## Start producing today
Video Producer is now available to all users. Whether you're a filmmaker visualizing a treatment or an advertiser scaling social content, you can now produce professional-grade video through simple conversation.
[Start producing today](/home) and create your first film with a single conversation.
### Compare and Refine Visuals Side by Side
URL: https://www.awen.ai/changelog/image-selection-interface
Published: 2026-02-10T00:00:00.000Z
Move from a single concept to a collection of variations instantly and refine them using natural conversation.
This week, we are introducing an updated interface for image generation and selection. You can now move from a single concept to a collection of variations instantly and refine them using natural conversation.
## How does the new selection interface work?
The updated canvas makes it easier to navigate between multiple visual directions without losing your creative flow. When you generate a new set of images, you can now quickly toggle between variations to see which one best captures your intent.
**Key interface improvements:**
- **Side-by-side selection**: View multiple generations at once to compare composition and lighting.
- **Visual history**: Access your previous variations in a dedicated sidebar to track your design evolution.
- **One-click focus**: Instantly expand your favorite variation to begin high-fidelity refinement.
### Introducing Voice Commands
URL: https://www.awen.ai/changelog/voice-command
Published: 2026-01-29T00:00:00.000Z
Creation should feel as natural as thought. With voice commands, speaking to awen becomes as effortless as typing.
Creation should feel as natural as thought. With voice commands, speaking to awen becomes as effortless as typing.
You can now generate, refine, and navigate simply by using your voice. Describe a scene, ask for a variation, or request a specific edit, awen listens and acts on your words directly.
## How to use
- Click the microphone icon in the prompt field.
- Speak your command, anything you'd normally type works here.
- Review the transcription, then send it to awen.
Voice commands work across all of awen's creative modes: image generation, video production, and canvas editing. Whether you're sketching out a rough concept or fine-tuning a final asset, your hands stay free and your ideas keep moving.
Ideas are now expressed at the speed of thought.