# awen > Create any visual from conversation for design, photography, video, and visual storytelling. awen is a Y Combinator-backed AI creative platform for creative professionals. Core capabilities: Think (strategy, analysis, narrative), Design (iterative image generation), Photograph (production-ready photography), and Film (production-ready video). Built for designers, agencies, and creative teams. ## Overview - [Home](https://www.awen.ai/): Main landing page - [Pricing](https://www.awen.ai/pricing): Plans starting at $15/mo with an inline capacity estimator for image, video, text, SVG, and 3D work - [Pricing markdown](https://www.awen.ai/pricing.md): Agent-readable plan names, prices, capacity, and features - [Security](https://www.awen.ai/security): SOC 2 Type II compliance, data protection, and Compliance Center access - [FAQ](https://www.awen.ai/faq): Frequently asked questions - [About](https://www.awen.ai/about-us): About awen and contact ## Solutions - [awen for design: from thinking to seeing instantly](https://www.awen.ai/solutions/design): Visualize concepts, explore materials, and refine forms in seconds. Try awen free. - [AI creative direction: picture your mind](https://www.awen.ai/solutions/creative-direction): Generate visuals with your voice. Brainstorming, moodboards, and production. Try free. - [awen for advertising: produce campaigns, scale performance](https://www.awen.ai/solutions/advertising): Produce integrated campaigns and high-performing ads. Scale creative to maximize ROAS. Try awen free. - [awen for E-Commerce: studio quality content, infinite customization](https://www.awen.ai/solutions/e-commerce): Generate studio-quality content, from product photography to lifestyle imagery and videos. Customize visuals for every market. Try awen. - [awen for video production: visualize and produce](https://www.awen.ai/solutions/video-production): Visualize storyboards and generate studio-quality video assets. Try awen free. - [awen for creative play: storytelling for everyone](https://www.awen.ai/solutions/creative-play): Unlock creative self-expression. Transform photos and create social content. Try awen free. ## Blog - [How does AI pricing actually work?](https://www.awen.ai/blog/how-does-ai-pricing-actually-work): Most AI platforms measure usage in credits. Here's how AI pricing really works, why the credit model became the norm, and how Awen shows you every action in full. - [Why awen is different](https://www.awen.ai/blog/why-awen-is-different): Most AI tools require translation. awen understands intent. See what makes it different. - [Creative iteration: the first output is not the result](https://www.awen.ai/blog/creative-iteration-first-output): Why creative iteration matters in AI workflows. Learn how treating the first output as a starting point leads to stronger designs, photography, and video. - [Visual engineering: see what you think with awen](https://www.awen.ai/blog/visual-engineering): Visual engineering compresses the distance between creative intent and visible result. Learn how awen turns abstract ideas into production-ready visuals through conversation. - [How to get better AI creative results: break requests into steps](https://www.awen.ai/blog/decomposition-improves-creative-results): Learn how breaking complex creative requests into smaller steps produces higher quality AI-generated designs, videos, and product visuals. Practical examples for storyboards, e-commerce, and concept design. - [Creative confidence starts with asking](https://www.awen.ai/blog/creative-confidence-starts-with-asking): Creative confidence means trusting your instinct and saying what you see in your head. AI creative direction with awen makes that the only skill you need. - [How to speak with awen: a guide to natural AI creative dialogue](https://www.awen.ai/blog/how-to-speak-with-awen): Learn how to guide awen through natural conversation to create professional images, videos, and designs. No prompt engineering required. - [AI & IP: building the infrastructure for compliance](https://www.awen.ai/blog/ai-licensing-revenue-sharing-models): How traceability enables ethical AI licensing and fair compensation for creators. Read our vision. - [Traceability on awen: the gold standard for AI creation](https://www.awen.ai/blog/traceability-gold-standard-ai-creation): Why we built the first AI creative platform with full lineage tracking and audit-ready exports. - [Your creative work is private by design](https://www.awen.ai/blog/privacy-commitment): awen never trains on your data. Discover the secure, private AI image generator built for professionals. Read more. - [Why we built awen: the intelligent creative partner](https://www.awen.ai/blog/why-we-built-awen): We built awen to amplify human creativity, not replace it. Discover our vision for an intelligent creative partner. ## Changelog - [Seedance 2.5: 30-second videos in one take](https://www.awen.ai/changelog/seedance-2-5): Create 30-second videos in one pass with sound and up to 30 reference images, keeping characters, styles, and locations consistent. - [Awen is now SOC 2 compliant](https://www.awen.ai/changelog/soc-2-compliance): Awen is now SOC 2 Type II compliant, independently verified by an external auditor, with security documentation available in our Compliance Center. - [Introducing 3D Modelization](https://www.awen.ai/changelog/introducing-3d-modelization): Ask Awen to render something in 3D and get a complete model you can use, refine, and bring into your own pipeline. - [Model Discovery](https://www.awen.ai/changelog/model-discovery): See which models are performing best on Awen right now. - [My files: every asset you've made or brought to Awen, now a click away](https://www.awen.ai/changelog/my-files-every-asset-a-click-away): Your work doesn't live in one place, so your files shouldn't either. - [Edit videos with text and preserve every detail](https://www.awen.ai/changelog/edit-videos-with-text-and-preserve-every-detail): Edit videos using natural language, work with clips up to 30 seconds long, and upscale your final outputs to 4K resolution. - [A clearer view of your usage](https://www.awen.ai/changelog/clearer-view-of-your-usage): This week, we're introducing a new approach to usage transparency: where most AI platforms abstract consumption into credits, we believe you should be able to see what actually happened. - [A more intelligent Awen](https://www.awen.ai/changelog/more-intelligent-awen): An updated version of Awen that thinks more like a creative partner, with better understanding, planning, and execution across complex requests. - [Run edits across entire image sets with batch processing](https://www.awen.ai/changelog/batch-image-editing): Apply the same image edit across multiple assets at once using batch processing and sub-agents. - [Generate videos in 4K resolution](https://www.awen.ai/changelog/4k-video-generation): Create videos in 4K with higher clarity, detail, and output quality. - [Improved image to SVG generation for cleaner outputs](https://www.awen.ai/changelog/image-to-svg-improvements): Generate more accurate and reliable SVGs from images with improved image-to-SVG conversion. - [Introducing Lineage](https://www.awen.ai/changelog/lineage): Every creation in awen now carries the full path that led to it. Introducing Lineage and awen.zip, structured exports of your creative history. - [New Homepage and Projects Page](https://www.awen.ai/changelog/new-homepage-and-projects-page): A redesigned homepage for faster workspace access and a dedicated projects page to manage all your work in one place. - [New Lightbox with Chat-Based Image Editing](https://www.awen.ai/changelog/new-lightbox-chat-image-editing): A redesigned lightbox for clearer image evaluation and the ability to edit images directly using chat, without leaving the view. - [New video editing tools: 4K upscaling and motion transfer](https://www.awen.ai/changelog/video-4k-upscaling-motion-transfer): Upscale generated or imported videos to 4K resolution, and transfer motion from one video to another. Two new tools for professional video workflows. - [Studio carousel view for easier image browsing](https://www.awen.ai/changelog/studio-carousel-view): Swipe through generated images directly in the Studio lightbox. Compare variations at full size without reopening assets one by one. - [Faster image generation with Fast and Precise modes](https://www.awen.ai/changelog/fast-and-precise-generation-modes): Choose between Fast mode for quick, low-cost iteration and Precise mode for production-ready fidelity. Switch between them at any point in your creative workflow. - [Studio View: Every Creation at a Glance](https://www.awen.ai/changelog/studio-view): Every image and video from a conversation, instantly browsable. Studio view gives your AI creations a dedicated space to preview, compare, and reuse. - [Floating Chat and The Pocket Asset Manager](https://www.awen.ai/changelog/floating-chat): A modular workspace that stays out of your way. Float your chat anywhere on the canvas and manage every asset from a single searchable hub. - [Video Producer: Create Films Through Conversation](https://www.awen.ai/changelog/video-producer): Describe the film in your head and watch awen turn it into a cinematic sequence. Up to 5 inputs, 15-second clips, and automatic multi-clip orchestration. - [Compare and Refine Visuals Side by Side](https://www.awen.ai/changelog/image-selection-interface): Move from a single concept to a collection of variations instantly and refine them using natural conversation. - [Introducing Voice Commands](https://www.awen.ai/changelog/voice-command): Creation should feel as natural as thought. With voice commands, speaking to awen becomes as effortless as typing. ## Optional - [Full content](https://www.awen.ai/llms-full.txt): Complete plain-text content of all solutions, FAQ, blog posts, and changelog entries - [Models](https://www.awen.ai/models): AI models and tools that may power creative work in awen - [Terms of Service](https://www.awen.ai/terms): Terms and conditions of use - [Privacy Policy](https://www.awen.ai/privacy): Data privacy and protection